Zadar County is located in the north of Dalmatia with its main administrative center, Zadar. The rich diversity of the Zadar County area is favourable to the development of various economic activities such as agriculture, fishery, mariculture as well as the development of various special forms of tourism. Since 2011 the county has recorded a positive trend in population movements, with the prevalence of the old population. The number of employed persons within Zadar County is on a steady rise, while the number of the unemployed significantly decreases. The economy of Zadar County is developing at full strength, leaving behind the crisis and moving in the direction of even greater prosperity. When looking at the entire economy of Zadar County, the greatest contribution has been recorded from tertiary activities, which is not a surprising fact because the county is an extremely developed tourist destination. Tourism is developing more and more intensly and it is the main backbone of Zadar County's economy. It provides the highest income and provides the largest number of jobs. Following world trends, in the early 19th century, the first forms of tourism activity also occured in Zadar County. Many years of hard work have put Zadar County in the position of one of the most desirable destinations on the Croatian Adriatic. Nowadays, if compared to previous years, county of Zadar has been recording a steady increase in the number of nights and tourist arrivals, but what is still stressed is a strong seasonality. Considering motives of the arrival, Zadar County leads as a bathing destination, but it still has much potential for development of other forms of tourism, such as wine tourism. The motives of the arrival of tourists to the Zadar County area are related to cultural and biological heritage, respectively, to enjoyment of food and drink. Wine tourism is evolving within the tradition of a particular place. It is related to its natural landscape and the culture of the place, which gives tourists a chance to get to know each destination. Judging by the large number of grape producers, a certain number of winemakers, numerous wine manifestations as well as future development plans, the tourist offer of Zadar's wine tourism is becoming increasingly richer. Its further development can affect the decline ofseasonality and encourage tourists to come in months off-season. Summing up all these facts, it is evident that Zadar County has all necessary predispositions for becoming a significant destination of wine tourism. But, the problem is that a large amount of county grapes ends in numerous wineries along the Adriatic coast. A perspective of the development of the wine tourism of Zadar County, which is in its infancy, 40 includes involvment of a great number of grape producers in wine production and networking in wine tourism clusters. Therefore, the task of the county, i.e. the Office of the Economy of the County and the Tourist Board, is to provide the necessary logistics for that step.