Tourism as an economic branch in Croatia evolves from year to year following the leading world trends. Regardless of the fact that tourism is a branch with many positive aspects, there are also disadvantages to be paid attention to. Every year, Croatia marks an increase in number of overnight stays and arrivals, not only on the Adriatic coast, which is the most visited part of the country, but also in continental parts of Croatia. The increase in tourist arrivals also leads to the fact that there is not enough staff educated in the tourism sector for quality work, as tourism workers are more or less just seasonal workers. The subject of this thesis is language for specific purposes in tourism, ie the role that the foreign language has in the quality of providing tourist services to its users. It also points to the role of foreign languages in education and training for future tourist workers. The aim of the thesis is to draw attention to the importance of learning foreign languages for improving the quality of services provided and for better communication, thus achieving better market competition. Regardless of the fact that there is awareness of the importance of learning foreign languages, it is necessary to make a change in the way of learning and teaching foreign languages in schools and higher education institutions, having in mind the different profiles of guests that visit the target area. Croatia as a destination can boast a variety of natural and cultural resources and attractions, therefore knowledge of a foreign language of key guest profiles could greatly contribute to Croatia and could, as such, be highlighted by the high quality of service within the tourism segment as well as resource and attraction grounds.