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master's thesis
Upravljanje kvalitetom u biokozmetici
2024. urn:nbn:hr:162:926837
Erstić, Renata
University of Zadar
Department of Economics

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Erstić, R. (2024). Upravljanje kvalitetom u biokozmetici (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:926837

Erstić, Renata. "Upravljanje kvalitetom u biokozmetici." Master's thesis, University of Zadar, 2024. https://urn.nsk.hr/urn:nbn:hr:162:926837

Erstić, Renata. "Upravljanje kvalitetom u biokozmetici." Master's thesis, University of Zadar, 2024. https://urn.nsk.hr/urn:nbn:hr:162:926837

Erstić, R. (2024). 'Upravljanje kvalitetom u biokozmetici', Master's thesis, University of Zadar, accessed 19 October 2024, https://urn.nsk.hr/urn:nbn:hr:162:926837

Erstić R. Upravljanje kvalitetom u biokozmetici [Master's thesis]. Zadar: University of Zadar; 2024 [cited 2024 October 19] Available at: https://urn.nsk.hr/urn:nbn:hr:162:926837

R. Erstić, "Upravljanje kvalitetom u biokozmetici", Master's thesis, University of Zadar, Zadar, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:162:926837

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Metadata
TitleUpravljanje kvalitetom u biokozmetici
Title (english)Quality management in biocosmetics
AuthorRenata Erstić
MentorBerislav Bolfek (mentor)
Committee memberAleksandra Krajnović (predsjednik povjerenstva)
Committee memberBerislav Bolfek (član povjerenstva)
Committee memberIvica Zdrilić (član povjerenstva)
GranterUniversity of Zadar
(Department of Economics)
Zadar
Defense date and country2024-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Danas se potrošači okreću biokozmetici jer žele kozmetiku bez štetnih, umjetnih i agresivnih kemikalija. Potrošači sve više razmišljaju o zaštiti prirode, posebice o zaštiti životinja i globalnim klimatskim promjenama. Biokozmetika postaje veliki trend, što je dovelo do povećanja potražnje za njom, kao i nastojanja da se poboljša upravljanje kvalitetom biokozmetike i osiguranje vrhunskih sastojaka. S obzirom da mnogi kozmetički proizvodi izravno komuniciraju s kožom, kozmetička industrija zahtijeva najveću osjetljivost u svakoj fazi. Da bi bili relevantni, moraju se pridržavati posebnih standarda i certifikata koji povećavaju njihovu tržišnu konkurentnost i unapreĎuju njihov ugled. Svrha ovog rada je istražiti i objasniti upravljanje kvalitetom u biokozmetici te kroz provedeno istraživanje utvrditi percepciju korisnika biokozmetike.
Abstract (english)
Today, consumers are turning to biocosmetics because they want cosmetics without harmful, artificial and aggressive chemicals. Consumers are thinking more and more about nature protection, especially animal protection and global climate change. Biocosmetics is becoming a big trend, which has led to an increase in demand for it, as well as efforts to improve biocosmetics quality management and ensure premium ingredients. Since many cosmetic products interact directly with the skin, the cosmetic industry requires the utmost sensitivity at every stage. To be relevant, they must adhere to specific standards and certifications that increase their market competitiveness and enhance their reputation. The purpose of this paper is to investigate and explain quality management in biocosmetics and to determine the perception of users of biocosmetics through the conducted research.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:926837
Study programmeTitle: Management
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra ekonomije (sveučilišni/a magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-10-08 08:35:27