This paper aims to explore some aspects of media habits and media consumption of the student population in Zadar, in order to see what role do students play within the concept of opinion leaders. The paper also seeks to find out if there are more "potential opinion leaders" within the student population of the University of Zadar, whether or not are there any differences related to the engagement in opinion leadership based on gender and study area, and if there are more local or cosmopolitan opinion leaders within the student population of the University of Zadar. The research was conducted on a sample of 150 students from the University of Zadar, and a survey questionnaire was used as the main research instrument. The results of the research show that students who are perceived more as “potential opinion leaders” are more likely to use “unpopular” social platforms (Snapchat, Twitter, TikTok) than “popular” social platforms (Facebook, Instagram and YouTube), and when it comes to informing themselves about topics of public interest, it is more often done through information portals, television and the weekly press. The research revealed that the University of Zadar has more potential opinion leaders rather than "ordinary" Internet users. Despite the fact that there was not any statistically significant differences based on gender in terms of the number of followers on social networks, statistically significant differences were found in terms of self-perception of opinion leadership, where men are more self-perceived as opinion leaders. Furthermore, students in the social sciences and humanities studies achieve statistically significantly higher results on the scale of personality strength, and, among other things, are more self-perceived as opinion leaders in contrary to students in the field of biomedicine and technology. The only not statistically significant difference based on the field of study was found in terms of motives for publishing content and status. Research has also found that self-perceived opinion leaders tend to be interested in local topics.