prikaz prve stranice dokumenta Bilingualism in Advertising
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undergraduate thesis
Bilingualism in Advertising
2019. urn:nbn:hr:162:440869
Škrlec, Lucija
University of Zadar
Department of English

Cite this document

Škrlec, L. (2019). Bilingualism in Advertising (Undergraduate thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:440869

Škrlec, Lucija. "Bilingualism in Advertising." Undergraduate thesis, University of Zadar, 2019. https://urn.nsk.hr/urn:nbn:hr:162:440869

Škrlec, Lucija. "Bilingualism in Advertising." Undergraduate thesis, University of Zadar, 2019. https://urn.nsk.hr/urn:nbn:hr:162:440869

Škrlec, L. (2019). 'Bilingualism in Advertising', Undergraduate thesis, University of Zadar, accessed 07 April 2025, https://urn.nsk.hr/urn:nbn:hr:162:440869

Škrlec L. Bilingualism in Advertising [Undergraduate thesis]. Zadar: University of Zadar; 2019 [cited 2025 April 07] Available at: https://urn.nsk.hr/urn:nbn:hr:162:440869

L. Škrlec, "Bilingualism in Advertising", Undergraduate thesis, University of Zadar, Zadar, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:162:440869

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Metadata
TitleBilingualism in Advertising
Title (croatian)Dvojezičnost u oglašavanju
AuthorLucija Škrlec
MentorSanja Škifić (mentor)
Committee memberDino Dumančić (predsjednik povjerenstva)
Committee memberZlatko Bukač (član povjerenstva)
Committee memberSanja Škifić (član povjerenstva)
GranterUniversity of Zadar
(Department of English)
Zadar
Defense date and country2019-10-07, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philology
Anglistics
Abstract
The first part of this paper that deals with bilingualism in advertising consists of a brief presentation of the definitions and features of bilingualism and provision of several examples from everyday life. Many studies investigating different spheres of bilingualism attest to its significance and help us understand a variety of aspects of the phenomenon. What is also highlighted are the types of bilingualism and their influence on identity formation, which is relevant in order to understand... More the concept of bilingual advertising. The second part focuses on the influence of globalization on languages in general and the development of bilingualism. Taking into consideration that the world has become a ―global village‖ in recent years, it is no surprise that bilingual advertisements represent a growing trend. Due to its status on a global level, the starting point was English, its use and effectiveness in the advertising world. This paper also provides a brief analysis of the use of the English language in advertising in countries where English has spread quite widely in recent years, and these are: Japan, Spain and France. Less
Abstract (croatian)
Prvi dio ovog rada koji se bavi dvojezičnošću u oglašavanju sastoji se od definicija i obilježja dvojezičnosti uz nekoliko navedenih primjera iz svakodnevnog života. Mnoga istraživanja koja se bave različitim sferama dvojezičnosti potvrđuju njezin značaj i pomažu nam u razumijevanju niza aspekata tog fenomena. Ono što je također istaknuto su vrste dvojezičnosti i njihov utjecaj na formiranje identiteta koji je svakako relevantan za razumijevanje koncepta dvojezičnog oglašavanja. Drugi se... More dio temelji na utjecaju globalizacije na jezike općenito, ali i na razvoj dvojezičnosti. Uzevši u obzir da je svijet u posljednjih nekoliko godina postao „globalno selo‖, ne čudi činjenica da su i dvojezični oglasi rastući trend. S obzirom na njegov status na globalnoj razini, polazna točka je engleski jezik, njegova upotreba i učinkovitost u svijetu oglašavanja. U radu je također predstavljena analiza upotrebe engleskog jezika u oglašavanju u zemljama u kojima se posljednjih godina znatno proširio, a to su: Japan, Španjolska i Francuska. Less
Keywords
Keywords (croatian)
Languageenglish
URN:NBNurn:nbn:hr:162:440869
Study programmeTitle: English Language and Literature (double major)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) engleskoga jezika i književnosti (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) engleskoga jezika i književnosti)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-11-14 11:09:16
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