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master's thesis
Utjecaj organizacijske kulture na inovativnost poduzeća
2019. urn:nbn:hr:162:824857
Jurjević, Kristina
University of Zadar
Department of Economics

Cite this document

Jurjević, K. (2019). Utjecaj organizacijske kulture na inovativnost poduzeća (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:824857

Jurjević, Kristina. "Utjecaj organizacijske kulture na inovativnost poduzeća." Master's thesis, University of Zadar, 2019. https://urn.nsk.hr/urn:nbn:hr:162:824857

Jurjević, Kristina. "Utjecaj organizacijske kulture na inovativnost poduzeća." Master's thesis, University of Zadar, 2019. https://urn.nsk.hr/urn:nbn:hr:162:824857

Jurjević, K. (2019). 'Utjecaj organizacijske kulture na inovativnost poduzeća', Master's thesis, University of Zadar, accessed 05 April 2025, https://urn.nsk.hr/urn:nbn:hr:162:824857

Jurjević K. Utjecaj organizacijske kulture na inovativnost poduzeća [Master's thesis]. Zadar: University of Zadar; 2019 [cited 2025 April 05] Available at: https://urn.nsk.hr/urn:nbn:hr:162:824857

K. Jurjević, "Utjecaj organizacijske kulture na inovativnost poduzeća", Master's thesis, University of Zadar, Zadar, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:162:824857

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Metadata
TitleUtjecaj organizacijske kulture na inovativnost poduzeća
AuthorKristina Jurjević
MentorIvica Zdrilić (mentor)
GranterUniversity of Zadar
(Department of Economics)
Zadar
Defense date and country2019-07-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Organizacijska kultura je definirana kao sustav pretpostavki, uvjerenja, vrijednosti i normi ponašanja koji su razvili i usvojili članovi jedne organizacije svojim zajedničkim iskustvom. Organizacijska kultura se razvija upravo kroz međusobno iskustvo članova organizacije, što se dobiva rješavanjem svakodnevnih problema. Gotovo sve definicije organizacijske kulture spominju vrijednosti i norme. Stoga su vrijednosti klasificirane i kao materijalne i kao nematerijalno, ovisno o tome koriste li se... More za stjecanje materijalnog ili nematerijalnog bogatstva. Ključna organizacijska vrijednost je kreativnost zaposlenika, njihova odanost organizaciji, pošten odnos prema radu, njihova preciznost, itd. U konkurentnom poslovnom okruženju preživjet će i uspjeti samo ona poduzeća koja su u stanju osmisliti nove ideje i / ili jedinstvene proizvode ili aplikacije. Kreativnost ide ruku pod ruku s inovacijama, viša kreativnost vodi do više inovacija. Razvijanje organizacijske kulture potiče i promiče kreativnost, a inovacija je imperativ organizacije koja traži konkurentsku prednost. Rad istražuje odnos između kulture, kreativnosti i inovacije, a zasnovan je na primarnim podacima dobivenim u anketi provedenoj u poduzeću Maraska d.d. Svrha ovog rada je pokušat otkriti ima li organizacijska kultura izravan i neizravan utjecaj na kreativnost i inovativnost poduzeća s osvrtom na poduzeće Maraska d.d. u koju se svrhu provelo primarno istraživanje, intervjuiranje. Less
Abstract (english)
Organizational culture is defined as a system of assumptions, beliefs, values and norms of behavior that have been developed and adopted by members of an organization with their common experience. Organizational culture is developing through the mutual experience of members of the organization, which is obtained by solving everyday problems. Almost all organizational culture definitions mention values and norms. Therefore, values are classified both as material and as immaterial, depending on... More whether they are used to acquire material or immaterial wealth. The key organizational value is the creativity of employees, their loyalty to the organization, their honest attitude toward work, precision, etc. In a competitive business environment, only those companies that are able to design new ideas and / or unique products or applications will survive and succeed. Creativity goes hand in hand with innovations, higher creativity leads to more innovation. The development of organizational culture stimulates and promotes creativity, and innovation is the imperative of an organization seeking competitive advantage. The paper explores the relationship between culture, creativity and innovation, and is based on the primary data obtained in a survey conducted at Maraska d.d. The purpose of this paper is to find out whether the organizational culture has a direct and indirect impact on the creativity and innovation of the enterprise with a focus on Maraska d.d. to which purpose the primary research, interviews were conducted. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:824857
Study programmeTitle: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-07-22 12:56:13
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