The process of creating a tourist destination brand is a complex process and it is much harder to do than with other consumer products and services. A destination must have a built-in identity in order to be recognized on the market, and by branding the destination that identity increases. Slavonija is not developed enough in terms of tourism. Slavonija is underdeveloped in terms of tourism. It has a small number of accommodation facilities, but with its rich natural and social resources it represents great potential. In the last few years, there has been an increase in the number of overnight stays and arrivals, which is a positive growth in this part of the development of Slavonija as a tourist destination. Preservation, diversity and beauty of the landscape of Slavonia represent a great and main force for the development of tourism, and it is accompanied by a rich cultural and historical heritage and developed tourism of special interests - memorial tourism. The main disadvantages of this region is that it has an unrecognizable tourist identity and an unfinished destination supply. The current demographic picture of Slavonija shows a threat to the development of tourism in the region, but with the development of tourism, new jobs would be created and this emigration could be reduced. The main principle of tourism development in Slavonija is the partnership between the five Slavonian counties, then the quality of culture, authenticity and creativity and environmental responsibility. Marketing goals for the development of tourism in Slavonija are: to build an image and create a recognizable brand, create products and demand, successfully communicate with the market and organize and manage marketing activities.