undergraduate thesis
Usage of Social Media Site Facebook among the Students of the University of Zadar

Maja Paska (2016)
Sveučilište u Zadru
Odjel za sociologiju
Metadata
TitleKorištenje društvene mreže Facebook među studentskom populacijom Sveučilišta u Zadru
AuthorMaja Paska
Mentor(s)Mirko Petrić (thesis advisor)
Abstract
U ovom radu istraživalo se korištenje društvene mreže Facebook među studentskom populacijom Sveučilišta u Zadru. Svrha istraživanja bila je utvrditi razlike u profilima, motivima, namjenama, učestalosti i aktivnosti korištenja ove društvene mreže s obzirom na dob i razinu studija studentske populacije. Metodom online upitnika istraživanje je provedeno na 126 studenata/ica različitih razina studija (preddiplomski/diplomski) Sveučilišta u Zadru. Zbog online anketiranja uzorak je na koncu bio prigodni, jer se pokazalo da se na anketu odazvao neproporcionalan broj studenata/ica različitih dobi, spola i razine studija. Rezultati istraživanja pokazali su da većina studenata/ica u uzorku, u prosjeku dnevno na društvenoj mreži Facebook provodi 1 do 2 sata (51%). Glavni motivi korištenja društvene mreže Facebook među anketiranim studentima/icama Sveučilišta u Zadru su kontakt s postojećim prijateljima, održavanje ili obnavljanje kontakta sa starim prijateljima te zbog fakulteta i općenito u obrazovne svrhe. Sadržaji koje anketirani studenti/ice Sveučilišta u Zadru najčešće objavljuju na svojim Facebook profilima su grupne fotografije s prijateljima i poveznice na glazbene brojeve. Anketirani studenti/ice Sveučilišta u Zadru svoje Facebook profile posjećuju više puta dnevno (78,6%), a većina ima svoje Facebook profile 3 godine ili više (96%). Kad je riječ o broju Facebook prijatelja, utvrđeno je da 54 od anketiranih studenata/ica Sveučilišta u Zadru ima između 200 do 300 Facebook prijatelja.
KeywordsInternet social media Facebook online practices students
Parallel title (English)Usage of Social Media Site Facebook among the Students of the University of Zadar
Committee MembersValerija Barada (committee chairperson)
Mirko Petrić (committee member)
Sven Marcelić (committee member)
GranterSveučilište u Zadru
Lower level organizational unitsOdjel za sociologiju
PlaceZadar
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Sociology
Specific Sociologies
Study programme typeuniversity
Study levelundergraduate
Study programmeSociology (double major)
Academic title abbreviationuniv. bacc. soc.
Genreundergraduate thesis
Language Croatian
Defense date2016-09-27
Parallel abstract (English)
This B.A. thesis examines the usage of social media site Facebook among the students of the University of Zadar. The purpose of this research was to identify the differences in profiles, motives, purposes, frequency and activity of usage of this social medium with regard to the age and level of education (undergraduate/graduate) of the students of the University of Zadar. Using the online questionnaire, 126 students of different levels of studies (undergraduate, graduate) of the University of Zadar were surveyed. Due to online surveying, the sample was in the end treated as a convenient one, since disproportional percentages of the students (with regard to age, gender and level of studies) participated in the survey. Research results have shown that the majority of the surveyed students (51%) spend from one to two hours of daily using Facebook. The main purposes of their using Facebook are contact and communication with friends, keeping or regeneration (continuation) of contacts with old friends, and for university research and educational purposes. Contents which are mostly published on the Facebook profiles of the surveyed students are photos with friends and links to the songs. The surveyed students of the University of Zadar visit their profiles more than once a day (78,6%), most of the surveyed students have been Facebook users for 3 or more years (96%). Also, it was established that 54 of the surveyed students have between 200 and 300 Facebook friends.
Parallel keywords (Croatian)internet društvene mreže Facebook online prakse studenti/ce
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:162:806054
CommitterMarta Unković