The fundamental purpose of this paper is to point out the complexity of the concept of consumer society. The paper focuses on the analysis of fundamental aspects of consumer society, and understanding the consequences of its existence. Given that the consumer society is a socio - economic space in which most societies live, the paper presents the characteristics of the historical process of this type of society, economic and political aspects of consumerism, and socio-cultural aspects of consumption and consumer culture. Individuals as consumers constitute driving force of the neoliberal capitalist system, hence their social role is emphasized. Then, the ideology of production and the promotion of a culture of consumer desire establish consumption as entertainment, and encourage the use of free time in a passive way, through sightseeing shops and consumption of media content. The act of consumption simultaneously encourages excessive individualism, identity building, and the need to escape from everyday life into meaningless activities. Therefore, the paper shows the significance of the advertising and consumer industry, which replaces the use value of goods with systems of codes, signs and myths, thus achieving the successful absorption of media simulations in humans. In this way, the consumer society is formed as a form of establishing social values. Indeed, people are largely unaware of the manipulation of the marketing machine, and the hyperrealism of simulation. The emphasis of the paper is on explaining these terms, but also on pointing out cultural influence of Western civilization which led to the spread of consumer spirit and the establishment of consumer culture as a postmodern culture, which promotes replacing work ethic with consumer hedonism.