prikaz prve stranice dokumenta Novi strateški pravci i radikalni rebrending u vodećim high-tech kompanijama
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master's thesis
Novi strateški pravci i radikalni rebrending u vodećim high-tech kompanijama
2019. urn:nbn:hr:162:650977
Batur, Filip
University of Zadar
Department of Economics

Cite this document

Batur, F. (2019). Novi strateški pravci i radikalni rebrending u vodećim high-tech kompanijama (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:650977

Batur, Filip. "Novi strateški pravci i radikalni rebrending u vodećim high-tech kompanijama." Master's thesis, University of Zadar, 2019. https://urn.nsk.hr/urn:nbn:hr:162:650977

Batur, Filip. "Novi strateški pravci i radikalni rebrending u vodećim high-tech kompanijama." Master's thesis, University of Zadar, 2019. https://urn.nsk.hr/urn:nbn:hr:162:650977

Batur, F. (2019). 'Novi strateški pravci i radikalni rebrending u vodećim high-tech kompanijama', Master's thesis, University of Zadar, accessed 12 April 2024, https://urn.nsk.hr/urn:nbn:hr:162:650977

Batur F. Novi strateški pravci i radikalni rebrending u vodećim high-tech kompanijama [Master's thesis]. Zadar: University of Zadar; 2019 [cited 2024 April 12] Available at: https://urn.nsk.hr/urn:nbn:hr:162:650977

F. Batur, "Novi strateški pravci i radikalni rebrending u vodećim high-tech kompanijama", Master's thesis, University of Zadar, Zadar, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:162:650977

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Metadata
TitleNovi strateški pravci i radikalni rebrending u vodećim high-tech kompanijama
Title (english)New Strategic Directions and Radical Rebranding in the Leading High-Tech Companies
AuthorFilip Batur
MentorAleksandra Krajnović (mentor)
Committee memberIvica Zdrilić (predsjednik povjerenstva)
Committee memberAleksandra Krajnović (član povjerenstva)
Committee memberAnte Panjkota (član povjerenstva)
GranterUniversity of Zadar
(Department of Economics)
Zadar
Defense date and country2019-11-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Ovaj rad obrađuje nove strategije korištene od strane odabranih high-tech kompanija. Kroz rad se naglašava važnost strategije u postizanju konkurentske prednosti kompanija, analizira se high-tech industrija i određene kompanije koje aktivno sudjeluju na njoj, daje osvrt na Porterove generičke strategije te se analiziraju novi strateški pravci high-tech kompanija. Posebno se daje naglasak na Porterovo pravilo uzajamnog isključivanja generičkih strategija te se predlaže moderniji i relevantniji pristup. Analizirano je osam high-tech kompanija na temelju kojih se rezultata potkrjepljuje teza o novom strateškom pristupu u high-tech industriji.
Abstract (english)
This paper addresses new strategies used by selected high-tech companies. The main key of this paper is to emphasize the importance of companies achieving competitive advantage by analyzing the high-tech industry and certain companies that actively participate in it, gives an overview of Porter's generic strategies and analyses the new strategic direction of high-tech companies. Emphasis is placed on Porter's rule of mutual exclusion of generic strategies and a more modern and relevant approach is proposed. Eight high-tech companies have been analyzed on the basis of which the results support a proposal for a new strategic approach in the high-tech industry.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:650977
Study programmeTitle: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-01-07 16:39:25