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master's thesis
Poslovne strategije vodećih brodarskih kompanija
2018. urn:nbn:hr:162:471647
Klanac, Lea
University of Zadar
Department of Economics

Cite this document

Klanac, L. (2018). Poslovne strategije vodećih brodarskih kompanija (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:471647

Klanac, Lea. "Poslovne strategije vodećih brodarskih kompanija." Master's thesis, University of Zadar, 2018. https://urn.nsk.hr/urn:nbn:hr:162:471647

Klanac, Lea. "Poslovne strategije vodećih brodarskih kompanija." Master's thesis, University of Zadar, 2018. https://urn.nsk.hr/urn:nbn:hr:162:471647

Klanac, L. (2018). 'Poslovne strategije vodećih brodarskih kompanija', Master's thesis, University of Zadar, accessed 20 April 2025, https://urn.nsk.hr/urn:nbn:hr:162:471647

Klanac L. Poslovne strategije vodećih brodarskih kompanija [Master's thesis]. Zadar: University of Zadar; 2018 [cited 2025 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:162:471647

L. Klanac, "Poslovne strategije vodećih brodarskih kompanija", Master's thesis, University of Zadar, Zadar, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:162:471647

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Metadata
TitlePoslovne strategije vodećih brodarskih kompanija
Title (english)Business Strategies of Leading Shipping Companies
AuthorLea Klanac
MentorAleksandra Krajnović (mentor)
Committee memberAleksandra Krajnović (predsjednik povjerenstva)
Committee memberIvica Zdrilić (član povjerenstva)
Committee memberMladen Rajko (član povjerenstva)
GranterUniversity of Zadar
(Department of Economics)
Zadar
Defense date and country2018-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Brodarska industrija prolazi kroz mnoge promjene i krize u zadnjim godinama, pa su brodarski prijevoznici morali pronaći odgovarajući naĉin kako preţivjeti u uvjetima krize i globalnih promjena. Brodarski prijevoznici su stoga modernizirali svoja poslovanja i u poslovanje implementirali mnoge strategije koje ih ĉine vodećima u okruţenju u kojem posluju. Upravo oni ĉine industriju koja ima globalni karakter i povezuje trţišta i ljude diljem svijeta, ĉemu u prilog ide ĉinjenica da se najviše... More prijevoza obavlja upravo ovim prijevoznim sredstvom. Stoga, ovaj rad opisuje koje su glavne karakteristike brodarskih prijevoznika i što ih ĉini vodećima. Osim toga, prikazane su najvaţnije strategije sa njihovim glavnim elementima te koja je strategija povoljnija za bolji trţišni poloţaj u odnosu na konkurenciju. Slijedom toga, opisane su glavne znaĉajke opstanka na pomorskom trţištu i primjer MOL grupe kao jedne od vodećih brodarskih kompanija u svijetu sa dugom tradicijom poslovanja na brodarskom trţištu. Less
Abstract (english)
In recent years, the shipping industry has gone through many changes and crises, and the ship companies have had to find a suitable way of surviving in the conditions of crises and global changes. The ship companies modernized their businesses and implemented many strategies, owing to which they became leaders in their bussines environments. They are parts of the industry of global character which connects markets and people across the world, which is proved by the fact that most of the... More transport is done using precisely those means. Therefore, this work describes the main characteristics of ship companies and what makes them the leaders. Besides that, it presents the most important strategies with their main elements and explains the benefits of each strategy in achieving a better position between competitors in the market. Following that, the main characteristics of survival on shipping market are demonstrated and MOL Group is given as an example of a leading global ship company with a long business tradition in the ship market. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:471647
Study programmeTitle: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-11-06 09:57:06
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