prikaz prve stranice dokumenta Razvoj cruising turizma u RH s posebnim osvrtom na marketinški sustav i tržišna kretanja
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undergraduate thesis
Razvoj cruising turizma u RH s posebnim osvrtom na marketinški sustav i tržišna kretanja
2016. urn:nbn:hr:162:893625
Mandić, Tina
University of Zadar
Department of Economics

Cite this document

Mandić, T. (2016). Razvoj cruising turizma u RH s posebnim osvrtom na marketinški sustav i tržišna kretanja (Undergraduate thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:893625

Mandić, Tina. "Razvoj cruising turizma u RH s posebnim osvrtom na marketinški sustav i tržišna kretanja." Undergraduate thesis, University of Zadar, 2016. https://urn.nsk.hr/urn:nbn:hr:162:893625

Mandić, Tina. "Razvoj cruising turizma u RH s posebnim osvrtom na marketinški sustav i tržišna kretanja." Undergraduate thesis, University of Zadar, 2016. https://urn.nsk.hr/urn:nbn:hr:162:893625

Mandić, T. (2016). 'Razvoj cruising turizma u RH s posebnim osvrtom na marketinški sustav i tržišna kretanja', Undergraduate thesis, University of Zadar, accessed 12 April 2024, https://urn.nsk.hr/urn:nbn:hr:162:893625

Mandić T. Razvoj cruising turizma u RH s posebnim osvrtom na marketinški sustav i tržišna kretanja [Undergraduate thesis]. Zadar: University of Zadar; 2016 [cited 2024 April 12] Available at: https://urn.nsk.hr/urn:nbn:hr:162:893625

T. Mandić, "Razvoj cruising turizma u RH s posebnim osvrtom na marketinški sustav i tržišna kretanja", Undergraduate thesis, University of Zadar, Zadar, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:162:893625

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Metadata
TitleRazvoj cruising turizma u RH s posebnim osvrtom na marketinški sustav i tržišna kretanja
Title (english)Development of Cruise Tourism in Croatia with Special Reference to the Marketing System and Market Trends
AuthorTina Mandić
MentorAleksandra Krajnović (mentor)
Committee memberIvona Mikulandra Volić (predsjednik povjerenstva)
Committee memberAleksandra Krajnović (član povjerenstva)
Committee memberJurica Bosna (član povjerenstva)
GranterUniversity of Zadar
(Department of Economics)
Zadar
Defense date and country2016-07-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Cruising turizam jedan je od novijih oblika turizma koji predstavlja pokretne destinacije luksuznim brodovima, tj. krstarenje brodovima različitog vremenskog trajanja kružnih putovanja i sadržaja radi zabave i odmora. Općim rastom ponude kapaciteta i izgradnjom sve većih brodova za krstarenje dolazi do smanjenja cijena u određenim segmentima ponude, što znači da krstarenja postaju dostupna sve širem broju potencijalnih korisnika. Cilj istraživanja ovog rada jest istražiti modele razvoja cruising turizma, upoznati se s marketingom cruising turizma, tržištem ponude/potražnje, trendovima na tržištu te kreirati optimalan marketing miks cruising turizma. Svrha ovog rada je prikazati sveobuhvatan pristup upravljanja u cruising industriji i jačanje ponude/potražnje pomorskih krstarenja na turističkom tržištu.
Abstract (english)
Cruise tourism is one of the recent forms of tourism which represent moving destinations with luxury boats, in fact, cruising of different time period and content for fun and relaxation. With general growth of supply capacity and construction the larger cruise ships comes to price reductions in certain segments of the offer, which means that cruises are becoming available all the broader number of potential users. The goal of the research of this paper is to explore development models cruising tourism, become familiar with marketing in cruising tourism, supply / demand, market trends and create an optimal marketing mix in cruising tourism. The purpose of the study is to show a comprehensive approach to the management of the cruise industry and boost the supply / demand maritime cruise on tourism market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:893625
Study programmeTitle: Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-07-17 08:13:30