Public libraries must adapt to the demands of the new age, which brings diverse threats to their business and services. Through strategic managing and planning, libraries can adjust their business to everyday, often not-expected changes which affect their work. The main produce of long term systematic planning, which is oriented towards accomplishing goals set by the institution, is a strategic plan. In this research, an analysis was done on 26 strategic plans which were available via the libraries web sites. This analysis was done with the goal to determine the state of strategic planning in Croatian public libraries and to determine the main direction in which the development of library services is going. The research indicates that many problems start at the very beginning of making a strategic plan. This can go from not knowing the main concepts of the plan like the mission and vision of the library, to noticing big similarities in parts of strategic plans of different public libraries. The direction in which library services are being developed indicates a certain readiness to challenges and threats which are placed before them and in this aspect they trailing right behind public libraries of wealthier and bigger nations like Great Britain and Finland. The focus of the library is to be a cultural, educational and information center, which is open to all users and shapes its services towards the needs that are present in the local environment. The library encourages information literacy, accessing and making new knowledge, creativity, reading, digitalization and the use of new technologies. This paper reviews the present state of strategic plans in Croatian public libraries. It also warns of certain problems which are noticed in practice and can be used as a basis for more work regarding the education and the awareness of strategic planning.