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undergraduate thesis
Potrošačke prakse studenata Sveučilišta u Zadru
2025. urn:nbn:hr:162:655597
Marinović, Iva
University of Zadar
Department of Sociology

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Marinović, I. (2025). Potrošačke prakse studenata Sveučilišta u Zadru (Undergraduate thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:655597

Marinović, Iva. "Potrošačke prakse studenata Sveučilišta u Zadru." Undergraduate thesis, University of Zadar, 2025. https://urn.nsk.hr/urn:nbn:hr:162:655597

Marinović, Iva. "Potrošačke prakse studenata Sveučilišta u Zadru." Undergraduate thesis, University of Zadar, 2025. https://urn.nsk.hr/urn:nbn:hr:162:655597

Marinović, I. (2025). 'Potrošačke prakse studenata Sveučilišta u Zadru', Undergraduate thesis, University of Zadar, accessed 05 April 2025, https://urn.nsk.hr/urn:nbn:hr:162:655597

Marinović I. Potrošačke prakse studenata Sveučilišta u Zadru [Undergraduate thesis]. Zadar: University of Zadar; 2025 [cited 2025 April 05] Available at: https://urn.nsk.hr/urn:nbn:hr:162:655597

I. Marinović, "Potrošačke prakse studenata Sveučilišta u Zadru", Undergraduate thesis, University of Zadar, Zadar, 2025. Available at: https://urn.nsk.hr/urn:nbn:hr:162:655597

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Metadata
TitlePotrošačke prakse studenata Sveučilišta u Zadru
Title (english)Consumer practices of students at the University of Zadar
AuthorIva Marinović
MentorŽeljka Tonković (mentor)
Committee memberSven Marcelić (predsjednik povjerenstva)
Committee memberMislav Dević (član povjerenstva)
Committee memberŽeljka Tonković (član povjerenstva)
GranterUniversity of Zadar
(Department of Sociology)
Zadar
Defense date and country2025-02-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Sociology
Abstract
Potrošačko društvo podrazumijeva masovnu proizvodnju i potrošnju kao i ponudu usluga od strane tržišta. S obzirom da mladi zauzimaju veliki udio potrošačkog društva, ispitane su njihove potrošačke prakse te upoznatost s konceptima brze i spore mode. Ovaj rad temelji se na anketnom istraživanju. Uzorak korišten za ovo istraživanje je neprobabilistički, a sastojao se od 150 ispitanika. Podaci su prikupljeni online upitnikom koji je distribuiran preko društvenih mreža. Cilj rada bio je ispitati... More potrošačke prakse studenata Sveučilišta u Zadru. Pokazalo se da su studenti poznati s konceptom spore mode, međutim ne primjenjuju je već više preferiraju brzu modu. Rezultati istraživanja pokazuju i to da im održivost poslovanja nije prioritet pri kupnji odjeće, već su glavni prioriteti cijena i kvaliteta. Također, pokazalo se da ne postoji statistički značajna razlika između studenata i studentica pri izboru kupovine uživo i online kupovine, te da nema značajne razlike u stavovima prema kupovini između studenata koji preferiraju odlaske u shopping centre i studenata koji preferiraju online kupovinu. Less
Abstract (english)
Consumer society implies mass production and consumption as well as the offer of services by the market. Given that young people make up a large part of the consumer society, their consumer practices were examined. This paper is based on quantitative methods and a questionnaire that was created through Limesurvey and distributed over the Internet. The sample used for this research was non-probabilistic, consisting of 150 respondents. The aim of the work was to examine the consumer practices... More of students at the University of Zadar. It has been shown that students are familiar with the concept of slow fashion, however they do not apply it but rather prefer fast fashion. It was also shown that business sustainability is not their priority when buying clothes, but the main priorities are price and quality. Also, it was shown that there is no statistically significant difference between male and female students when choosing live shopping and online shopping, and that there is no significant difference in attitudes towards shopping between students who prefer going to shopping centers and students who prefer online shopping Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:655597
Study programmeTitle: Sociology (double major)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) sociologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) sociologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-02-25 11:33:04
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