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master's thesis
Glavni oglašivački apeli automobilske industrije
2017. urn:nbn:hr:162:729162
Begović, Tea
University of Zadar
Department of Tourism and Communication Sciences

Cite this document

Begović, T. (2017). Glavni oglašivački apeli automobilske industrije (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:729162

Begović, Tea. "Glavni oglašivački apeli automobilske industrije." Master's thesis, University of Zadar, 2017. https://urn.nsk.hr/urn:nbn:hr:162:729162

Begović, Tea. "Glavni oglašivački apeli automobilske industrije." Master's thesis, University of Zadar, 2017. https://urn.nsk.hr/urn:nbn:hr:162:729162

Begović, T. (2017). 'Glavni oglašivački apeli automobilske industrije', Master's thesis, University of Zadar, accessed 05 April 2025, https://urn.nsk.hr/urn:nbn:hr:162:729162

Begović T. Glavni oglašivački apeli automobilske industrije [Master's thesis]. Zadar: University of Zadar; 2017 [cited 2025 April 05] Available at: https://urn.nsk.hr/urn:nbn:hr:162:729162

T. Begović, "Glavni oglašivački apeli automobilske industrije", Master's thesis, University of Zadar, Zadar, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:162:729162

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Metadata
TitleGlavni oglašivački apeli automobilske industrije
Title (english)Main automobile industry advertising appeals
AuthorTea Begović
MentorVlado Sušac (mentor)
Committee memberBožena Krce Miočić (predsjednik povjerenstva)
Committee memberVlado Sušac (član povjerenstva)
Committee memberIvana Lozo (član povjerenstva)
GranterUniversity of Zadar
(Department of Tourism and Communication Sciences)
Zadar
Defense date and country2017-01-25, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philology
Semiology
Abstract
Vozač u prometu gubi svoj identitet i sveden je na marku automobila i broj tablice te da bi ublažio taj nedostatak vozač svoj identitet projicira na vozilo čime na izvjestan način postaje vozilo. Taj osjećaj identiteta i pripadnosti je karta na koju igraju velike automobilske tvrtke koje žele da se kupci poistovjete s njihovom markom vozila. To čine oglasima koje plasiraju na tržište putem medija. Različitim medijima dopiru do velikog broja ljudi i potrošača, a mediji su dominantan proizvođač i... More prenositelj značenja, a time i ideologija, društvenih vrijednosti i utječu na konstrukciju identiteta. Zbog toga je važna semiotika; kako bi se raskrinkalo ono što se počelo uzimati zdravo za gotovo i kako bi se zapitali što se krije iza tih znakova. Upravo to je i motiv ovog istraživanja, željelo se utvrditi postoje li razlike među porukama koje se plasiraju na različita tržišta. Budući da je globalizacija uzela maha, semiotičkom analizom željelo se istražiti poruke koje su plasirane na američko, odnosno zapadno, i japansko, istočno, tržište te njihove sličnosti i razlike. Također, drugi dio istraživanja odnosio se na poruke koje se plasiraju ženama, odnosno muškarcima u časopisima namijenjenim jednima i drugima. Less
Abstract (english)
A driver very often tends to lose his or her identity once in traffic, being reduced solely to an automobile brand and a given registration plate. In order to lessen this lack, he projects it entirely on a vehicle itself. The notion of identity and belonging serves as a winning card for major automobile companies aiming for their customers to recognize themselves within the brand. They do so simply through advertising in different media reaching greater number of consumers and therefore... More audience. Media proves a dominant creator and means for getting the message across, alongside ideologies and social values all at once thus having strong impact on the identity forming. Semiotics has an important role in this process. It serves to deduce from what has been taken for granted for so long and makes us reflect on what is behind the apparent signs. The aforementioned is a purpose of this research. The aim was to recognize both similarities and dissimilarities in the way these messages are being conveyed onto the American, that is western, and Japanese, eastern market. All this was possible due to a globalization of the society we live in. In the second part of the research the special attention was given to the way messages are getting across the targeted male or female population in magazines aimed at one or the other gender. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:729162
Study programmeTitle: Journalism and Public Relations
Study programme type: university
Study level: graduate
Academic / professional title: magistar novinarstva i odnosa s javnostima (magistar novinarstva i odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-02-06 12:36:08
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