This paper presents the natural and cultural attraction basis for the development of tourism on the island of Ugljan, emphasizing the island's literary heritage and its integration in the cultural and tourist offerings. It outlines the characteristics of cultural and literary tourism and provides examples from around the world, Europe, and Croatia, with a special emphasis on cultural and literary cycling routes. The central part of the paper highlights the life and work of Petar Preradović, a significant poet of Croatian romanticism. The "House of Petar Preradović" interpretation center in the poet's hometown, Grabrovnica, is cited as a notable example of good practice. The paper presents the outcomes of primary empirical research conducted in the form of interviews with employees of the local self-government officials and representatives of the tourism sector in Preko and Grabrovnica. It also discusses the past and questions the possible future cooperation between the Municipality of Preko and the Municipality of Pitomača, in order to enhance literary tourism. A creative contribution to this work is the conception of the Literary Cycling Route Petar Preradović, which is inspired by the life and legacy of this esteemed poet. The primary objective of this paper is to contribute to the enhancement of literary tourism on the island of Ugljan by valorizing the designed cultural route and offering ideas for its continued development and promotion.