This thesis dealt with the theoretical analysis of the concepts of nation, identity and cultural heritage. Within this work we have reviewed the life of Nikola Tesla and cultural heritage that it represents, which was placed in the context of the concepts listed above and consequently gave us a glimpse at methods by which the heritage of Nikola Tesla can fit into the framework of Croatian national heritage. We have learned how the heritage of Nikola Tesla has been commodified, how it might be commodified, what are potential positive and negative consequences of this practice. We have explored places of occurrence of Teslas name, and what value this adds to his heritage, especially looking from the position of tourism. The analysis of articles done as a part of the research of this work, where we reviewed articles about Nikola Tesla from four different web news portals, from four different countries, has given us an insight into the various themes within which Nikola Tesla tends to appear and views that authors and readers hold about Tesla. The research has also revealed how media from different countries tends to present Teslas identity in a different ways, emphasizing those aspects of his identity that suit national narratives of the countries within which media operate.