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undergraduate thesis
Factors contributing to the popularity of the Korean language in the context of globalization
2022. urn:nbn:hr:162:760853
Seferović, Bruno
University of Zadar
Department of Linguistics

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Seferović, B. (2022). Factors contributing to the popularity of the Korean language in the context of globalization (Undergraduate thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:760853

Seferović, Bruno. "Factors contributing to the popularity of the Korean language in the context of globalization." Undergraduate thesis, University of Zadar, 2022. https://urn.nsk.hr/urn:nbn:hr:162:760853

Seferović, Bruno. "Factors contributing to the popularity of the Korean language in the context of globalization." Undergraduate thesis, University of Zadar, 2022. https://urn.nsk.hr/urn:nbn:hr:162:760853

Seferović, B. (2022). 'Factors contributing to the popularity of the Korean language in the context of globalization', Undergraduate thesis, University of Zadar, accessed 05 April 2025, https://urn.nsk.hr/urn:nbn:hr:162:760853

Seferović B. Factors contributing to the popularity of the Korean language in the context of globalization [Undergraduate thesis]. Zadar: University of Zadar; 2022 [cited 2025 April 05] Available at: https://urn.nsk.hr/urn:nbn:hr:162:760853

B. Seferović, "Factors contributing to the popularity of the Korean language in the context of globalization", Undergraduate thesis, University of Zadar, Zadar, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:162:760853

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Metadata
TitleFactors contributing to the popularity of the Korean language in the context of globalization
Title (croatian)Čimbenici koji pridonose popularnosti korejskog jezika u kontekstu globalizacije
AuthorBruno Seferović
MentorMarijana Kresić Vukosav (mentor)
Committee memberMia Batinić Angster (predsjednik povjerenstva)
Committee memberMarco Angster (član povjerenstva)
Committee memberMarijana Kresić Vukosav (član povjerenstva)
GranterUniversity of Zadar
(Department of Linguistics)
Zadar
Defense date and country2022-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philology
Abstract
In recent times, the interest in the Korean language and Korean culture has risen tremendously, with more people than ever showing interest in the Korean language. This thesis suggests that the reason behind the sudden popularity of Korean is due to mass worldwide consumption of content produced by the South Korean entertainment industry. It is primarily concerned with Korean pop music and Korean drama shows which are gaining international momentum with popular groups such as „BTS“, „TWICE“,... More „BLACKPINK“, and shows such as “Squid Game”, and “Crash Landing on You”. This thesis researches the learnability of the Korean language by analysing and describing its grammatical components, which include morphology, word structure, writing and more. Emphasis is put on the psycholinguistic perspective towards language learnability, and my own experience with learning the Korean language. Korean is the national language and official language of North and South Korea, spoken natively by around 80 million people. It belongs to the Koreanic language family and has its own writing script called “Hangul” which is deemed phonetic. Among the factors that contribute to the growing popularity of the Korean language are: the linguistic characteristics of Korean, the attractiveness of the Korean music scene that follows its own way of management, has its own work ethic on the scene, content presentation, the relationship between artists and fans, its friendliness to the international audiences due to the inclusion of English in song lyrics, Korean drama series that often have a fairy tale plot whose actors are popular stars who are considered the Korean standard of beauty. Less
Abstract (croatian)
U posljednje vrijeme interes za korejskim jezikom i korejskom kulturom je značajno porastao te sve više ljudi pokazuje zanimanje za učenjem korejskog jezika. Ovaj rad sugerira da je razlog iznenadnog rasta u popularnosti korejskog jezika i korejske kulture povećana globalna gledanost i slušanost sadržaja korejske zabavne industrije. Prvenstveno se govori o korejskoj pop glazbi i korejskim serijama koje su privukle pažnju međunarodne publike s popularnim grupama poput „BTS“, „TWICE“,... More „BLACKPINK“ te serija poput “Squid Game” i “Crash Landing on You”. Ovaj rad istražuje karakteristike korejskog jezika koje mogu omogućiti lakše učenje jezika, analizirajući i opisujući gramatička svojstva jezika, koja uključuju morfologiju, red riječi u rečenici, pisanje i slično. Pridaje se pozornost psiholingvističkoj perspektivi učenja jezika i moje osobno iskustvo u učenju korejskog jezika. Korejski jezik je državni i službeni jezik Južne i Sjeverne Koreje te materinji jezik 80 milijuna ljudi. Pripada jezičnoj obitelji korejskih jezika i ima vlastito pismo zvano “Hangul” koje se često smatra fonetičkim pismom. Među čimbenike koji pridonose rastućoj popularnosti korejskog jezika navodimo: lingvističke karakteristike korejskog, privlačnost korejske glazbene scene koja slijedi vlastiti način upravljanja, ima vlastitu radnu etiku na sceni, prezentaciju sadržaja, odnos između izvođača i obožavatelja, prijateljsku nastrojenost međunarodnoj publici radi uključivanja engleskog jezika u tekstovima pjesama, korejske dramske serije koje često imaju bajkovitu radnju čiji su glumci popularne zvijezde koje se smatraju korejskim standardom ljepote. Less
Keywords
Keywords (croatian)
Languageenglish
URN:NBNurn:nbn:hr:162:760853
Study programmeTitle: Language and Communication in a Multilingual Society
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilšni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) lingvistike (sveučilšni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) lingvistike)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-09-19 09:02:38
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