prikaz prve stranice dokumenta Struktura potrošnje turista u Zadarskoj županiji
Access restricted to students and staff of home institution
master's thesis
Struktura potrošnje turista u Zadarskoj županiji
2020. urn:nbn:hr:162:419201
Sipina, Petra
University of Zadar
Department of Economics

Cite this document

Sipina, P. (2020). Struktura potrošnje turista u Zadarskoj županiji (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:419201

Sipina, Petra. "Struktura potrošnje turista u Zadarskoj županiji." Master's thesis, University of Zadar, 2020. https://urn.nsk.hr/urn:nbn:hr:162:419201

Sipina, Petra. "Struktura potrošnje turista u Zadarskoj županiji." Master's thesis, University of Zadar, 2020. https://urn.nsk.hr/urn:nbn:hr:162:419201

Sipina, P. (2020). 'Struktura potrošnje turista u Zadarskoj županiji', Master's thesis, University of Zadar, accessed 04 May 2024, https://urn.nsk.hr/urn:nbn:hr:162:419201

Sipina P. Struktura potrošnje turista u Zadarskoj županiji [Master's thesis]. Zadar: University of Zadar; 2020 [cited 2024 May 04] Available at: https://urn.nsk.hr/urn:nbn:hr:162:419201

P. Sipina, "Struktura potrošnje turista u Zadarskoj županiji", Master's thesis, University of Zadar, Zadar, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:162:419201

Please login to the repository to save this object to your list.
Metadata
TitleStruktura potrošnje turista u Zadarskoj županiji
Title (english)The structure of tourist consumption in Zadar County
AuthorPetra Sipina
MentorBerislav Bolfek (mentor)
Committee memberMladen Rajko (predsjednik povjerenstva)
Committee memberBerislav Bolfek (član povjerenstva)
Committee memberAnita Peša (član povjerenstva)
GranterUniversity of Zadar
(Department of Economics)
Zadar
Defense date and country2020-02-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Važno je da sudionici u turizmu razumiju osnovne modele koji pokušavaju objasniti ponašanje potrošača. Zapravo, odgovornost je sudionika u turizmu da identificiraju ciljna tržišta, privuku ih u destinaciju i zadovolje ih putem pružanja kvalitetnih i nezaboravnih iskustava i doživljaja. Odgovornost turističkih profesionalaca je da razviju strategije marketinga i upravljanja koje se temelje na točnom poznavanju trendova turističkog ponašanja. Turisti imaju razne motivacije, očekivanja i ponašanja, a turisti se razlikuju prema nacionalnosti, kulturi, socijalnoj klasi, iskustvu putovanja itd. Važno je i za profesionalce da pregledaju podatke o potražnji za putovanjima i čimbenike koji utječu na međunarodnu i nacionalnu potražnju. Sve navedeno vrlo je važno za razumijevanje strukture potrošnje turista u određenoj turističkoj destinaciji kao i za daljnji razvoj postojećih te kreiranja novih elemenata turističke ponude destinacije.
Abstract (english)
It is important that all participants in destination tourism offer understand the basic models that attempt to explain consumer behaviour. In fact, it is the responsibility of tourism professionals to identify target markets, attract them to their destination and satisfy them by providing quality and unforgettable experiences. It is, also, the responsibility of tourism professionals to develop marketing and management strategies based on accurate knowledge of tourism behaviour. Tourists have different motivations, expectations and behaviours, and vary in nationality, culture, social class, travel experience, etc. Therefore, tourism professionals need to review travel demand data and factors affecting international and national demand. All of the above is very important for understanding the structure of tourists' spending in a particular tourist destination, as well as to plan further development of existing and creation of new elements of the tourist offer in the destination.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:419201
Study programmeTitle: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-09-08 13:41:16