Quality has historically been seen as an important factor in product selection, but today quality is taken for granted. Other factors are needed to win over a customer. Buyers have their own requirements that consumers must meet in order to be considered for selection. Companies have an important task to reduce production costs, increase profits, but at the same time maintain quality. An important role is played by systems of total quality management, with which companies lower their costs, keep employees satisfied, and maintain product quality. The next phase of customer attraction is marketing. There are different ways of promotion, the goal of all of them is to create a positive opinion about the product. The quality marks shown on the products contribute to a positive opinion. Marks guarantee product recognition, bring quality assurance. Brands help create customer trust and loyalty, while contributing to the promotion of the company itself. The aim of the paper is to investigate the influence of quality marks on the decision to choose a product. The conducted survey brings the results that the respondents are largely familiar with quality marks, the respondents recognize the marks, which shows that some of the goals of the Croatian Chamber of Commerce have been met. The recognition of the labels is at a better level than in previous years, a lot of effort has been invested in promoting and emphasizing the importance of quality as the basis of competitiveness on the market. For the younger population, it is necessary to find new promotion channels because the respondents believe that more effort needs to be invested.