The heuristics "what is beautiful is good" suggests that other, often unrelated, positive characteristics are added to the physically attractive individuals as a result of their attractiveness (Dion et al., 1972; Hartfield and Sprecher, 1986; according to Johnson et al., 2010), which represents a stereotype. In the study of the effect of self-esteem (which correlates negatively with self-criticism) on the stereotype of physical attractiveness that Westfall et al. (2020) conducted on students, it was shown that participants (students) with lower levels of self-esteem attributed significantly fewer positive traits to photos of physically unattractive people than participants with higher levels of self-esteem, while in the case of students who have higher levels of self-esteem, opposite results were obtained. In this study, self-criticism was taken as a dependent variable, representing a self-evaluating process in which individuals judge different aspects of themselves in terms of personality traits, appearance, ability or behavior (Sharar et al., 2015). The aim of this study was to examine the relationship between self-criticism and the strength of the effect of physical attractiveness through five characteristics, which compose of social and intellectual competences, integrity, care for others and potency on a sample of Croatian female students (N=152, Mage=22.94 godina, SDage=2.41). The study identified the main effects of attractiveness on all five characteristics examined, gender on four out of five characteristics (without intellectual competence) and self-criticism in the characteristics of integrity, care for others and potency. More attractive people were perceived as more socially competent and potent than the less attractive ones; above average attractive people were credited with the highest expression of integrity and care for others, while intellectual competence is most pronounced in people with average levels of attractiveness. Men were perceived as more socially competent and potent than women, and women were more expressed with concern for others and integrity. More self-critical participants attributed a greater expression of said integrity, concern for others and potency to people than less self-critical ones. In addition, the interaction effects of gender and attractiveness on all five characteristics were also identified. The stereotype of physical attractiveness is persistent when assessing the expression of social competence and potency, since more attractive people are judged as the most socially competent and potent. Above average attractive people are credited with the highest expression of integrity and care for others, while intellectual competence is most pronounced in people with average levels of attractiveness.