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undergraduate thesis
Odnosi s javnošću u sportu
2021. urn:nbn:hr:162:033675
Mrduljaš, Vana
University of Zadar
Department of Tourism and Communication Sciences

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Mrduljaš, V. (2021). Odnosi s javnošću u sportu (Undergraduate thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:033675

Mrduljaš, Vana. "Odnosi s javnošću u sportu." Undergraduate thesis, University of Zadar, 2021. https://urn.nsk.hr/urn:nbn:hr:162:033675

Mrduljaš, Vana. "Odnosi s javnošću u sportu." Undergraduate thesis, University of Zadar, 2021. https://urn.nsk.hr/urn:nbn:hr:162:033675

Mrduljaš, V. (2021). 'Odnosi s javnošću u sportu', Undergraduate thesis, University of Zadar, accessed 15 April 2024, https://urn.nsk.hr/urn:nbn:hr:162:033675

Mrduljaš V. Odnosi s javnošću u sportu [Undergraduate thesis]. Zadar: University of Zadar; 2021 [cited 2024 April 15] Available at: https://urn.nsk.hr/urn:nbn:hr:162:033675

V. Mrduljaš, "Odnosi s javnošću u sportu", Undergraduate thesis, University of Zadar, Zadar, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:162:033675

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Metadata
TitleOdnosi s javnošću u sportu
Title (english)Public relations in sport
AuthorVana Mrduljaš
MentorJurica Grzunov (mentor)
Committee memberVesna Kalajžić (predsjednik povjerenstva)
Committee memberJurica Grzunov (član povjerenstva)
Committee memberKatarina Alvir (član povjerenstva)
GranterUniversity of Zadar
(Department of Tourism and Communication Sciences)
Zadar
Defense date and country2021-10-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Rad se sastoji od pet poglavlja. U prvome poglavlju čitatelja se uvodi u tematiku rada te se ukratko navode osnovne činjenice vezane za temu. Drugo poglavlje odnosi se na odnose s javnošću. Uvodi se pojam te se definiraju odnosi s javnošću, navodi se povijest odnosa s javnošću kao i uloga tehnologije. U trećem poglavlju sumirana je glavna tema, a to su odnosi s javnošću u sportu. Navode se temeljne definicije, nabrajaju se funkcije te prednosti i nedostatci u odnosima s javnošću kao i način postupanja pri kriznim situacijama. Točnije, analizirano je krizno komuniciranje u odnosima s javnošću. Četvrto poglavlje temelji se na pobližem prikazivanju razlike između marketinga u sportu i odnosa s javnošću u sportu. Zadnje poglavlje govori o sportu i sportskim uspjesima u Hrvatskoj. Navedeni su svi osvajači medalja na zimskim i ljetnim olimpijskim igrama nakon osamostaljenja. Također je obrađena tema hrvatski sportaša u svijetu gdje su nabrojani najvažnije rezultati i sportaši u pojedinim sportovima.
Abstract (english)
This paper consists of five chapters. In the first chapter reader is introduced with the theme of the paper and there are short basic facts related to the main theme. Second chapter refers to public relations. The term of public relation is introduced and defined, also the history of PR is stated, as well as the role of technology. In the third chapter the main theme is summarized, which is PR in sports. Main definitions are stated, as well as functions, advantages and disadvantages of PR and the way of acting in crisis. Communication during crisis in PR is accurately analyzed. Fourth chapter is based on a close way of showing the differences between sports marketing and PR in sports. The last chapter refers to sports and athletic success in Croatia. Each Olympic medalist after Croatia gained its independence is mentioned, whether in summer or winter Olympics. Croatian athletes around the world are also mentioned along with their greatest achievements.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:033675
Study programmeTitle: Culture and Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture i turizma (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture i turizma)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-11-03 11:48:59