prikaz prve stranice dokumenta Razlike u doživljavanju ekonomskog promidžbenog programa među visokoobrazovanim mladima - prilog sociologiji emocija
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undergraduate thesis
Razlike u doživljavanju ekonomskog promidžbenog programa među visokoobrazovanim mladima - prilog sociologiji emocija
2020. urn:nbn:hr:162:240301
Rudan, Anja
University of Zadar
Department of Sociology

Cite this document

Rudan, A. (2020). Razlike u doživljavanju ekonomskog promidžbenog programa među visokoobrazovanim mladima - prilog sociologiji emocija (Undergraduate thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:240301

Rudan, Anja. "Razlike u doživljavanju ekonomskog promidžbenog programa među visokoobrazovanim mladima - prilog sociologiji emocija." Undergraduate thesis, University of Zadar, 2020. https://urn.nsk.hr/urn:nbn:hr:162:240301

Rudan, Anja. "Razlike u doživljavanju ekonomskog promidžbenog programa među visokoobrazovanim mladima - prilog sociologiji emocija." Undergraduate thesis, University of Zadar, 2020. https://urn.nsk.hr/urn:nbn:hr:162:240301

Rudan, A. (2020). 'Razlike u doživljavanju ekonomskog promidžbenog programa među visokoobrazovanim mladima - prilog sociologiji emocija', Undergraduate thesis, University of Zadar, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:162:240301

Rudan A. Razlike u doživljavanju ekonomskog promidžbenog programa među visokoobrazovanim mladima - prilog sociologiji emocija [Undergraduate thesis]. Zadar: University of Zadar; 2020 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:162:240301

A. Rudan, "Razlike u doživljavanju ekonomskog promidžbenog programa među visokoobrazovanim mladima - prilog sociologiji emocija", Undergraduate thesis, University of Zadar, Zadar, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:162:240301

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Metadata
TitleRazlike u doživljavanju ekonomskog promidžbenog programa među visokoobrazovanim mladima - prilog sociologiji emocija
Title (english)Differences in the perception of the economic adversiting program among highly educated young people – a contribution to the sociology of emotions
AuthorAnja Rudan
MentorSaša Božić (mentor)
Committee memberSaša Božić (predsjednik povjerenstva)
Committee memberRatko Čorić (član povjerenstva)
Committee memberKarin Doolan (član povjerenstva)
GranterUniversity of Zadar
(Department of Sociology)
Zadar
Defense date and country2020-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Sociology
Specific Sociologies
Abstract
Ovaj rad se bavi razlikama u doživljavanju ekonomskog promidžbenog programa među visokoobrazovanim mladima. Tema je bitna ukoliko se želi provjeriti na koje sve načine ekonomski promidžbeni program utječe na pojedinca i kako ga on doživljava. Spomenute razlike su se ispitale s obzirom na rod, socio-ekonomsko porijeklo te kulturni kapital. U radu su izloženi rezultati istraživanja provedenog metodom polustrukturiranog intervjua s deset sugovornika. Podaci su podijeljeni u nekoliko tematskih skupina: socio-demografske karakteristike sugovornika, o ekonomskom promidžbenom programu ili EPP-u, definicija i doživljavanje reklama te utjecaj ekonomskog promidžbenog programa i emocije. Dobiveni rezultati pokazuju kako razlike u doživljavanju EPP-a među visokoobrazovanim mladima postoje, bez obzira što svih deset sugovornika prihvaća reklame barem kao nužno zlo koje ih okružuje, bilo na televiziji, na radiju, društvenim mrežama ili plakatima.
Abstract (english)
This paper deals with differences in the perception of the economic advertising program among highly educated young people. The topic is relevant if we want to examine in what ways the economic advertising program affects individuals and how they perceive it. The mentioned differences were examined with regards to gender, socio-economic origin and cultural capital. The paper presents the results of a research conducted using the method of semi-structured interviews with ten interlocutors. The data is divided into several thematic groups: socio-demographic characteristics od interlocutors, the economic advertising program or EPP, the definition and experience of advertisements and the impact of the economic advertising program and emotions. The results show that differences in the perception of the EPP among highly educated young people exist, regardless of the fact that all ten intelocutors accept advertisements at least as a necessary evil that surrounds them, whether on television, radio, social networks or posters.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:240301
Study programmeTitle: Sociology (double major)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) sociologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) sociologije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-10-29 16:19:55