Reading is a multi-layered, complex process of learning a text using prior knowledge of the language and letters. It influences further development of the individual and with that, on society itself. Today, in digital age, books are easily accessible and reading habits are changing accordingly. Goal of this paper is to research the link reading habits of an individual from early childhood to college occupations related to books and reading. The research will be conducted by online surveys, respondents will be students of information sciences, teacher training (Croatian language and literature, French, German, English and other ‘language’ studies) and teacher and preschool education. The research questions that are answered in this paper are: 1. Research the relationship between students of selected study programs and book reading. 2. Research the reading habits of students of selected study programs. 3. Research the influence of books and reading on the choice of studies / future profession and occupation. The research uses the assumptions that the targeted groups (future librarians, teachers, educators and teachers of the language, primarily Croatian) have been surrounded with books since their childhood and have developed positive attitudes and feelings towards books and reading from an early age. surrounded, refers to any form of transmission of written text, i.e. reading or listening to parents and guardians read to them, before they started reading on their own. Furthermore, it will be explored how have these habits changed as they grew up and efforts will be made to determine the connection between reading habits from the earliest age, tendency for books and reading, and a connection with the choice of the present study and future occupation.