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undergraduate thesis
Utjecaj hrvatskih sportaša na popularnosti Hrvatske kod studentske populacije
2020. urn:nbn:hr:162:762279
Tadić, Tanja
University of Zadar
Department of Tourism and Communication Sciences

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Tadić, T. (2020). Utjecaj hrvatskih sportaša na popularnosti Hrvatske kod studentske populacije (Undergraduate thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:762279

Tadić, Tanja. "Utjecaj hrvatskih sportaša na popularnosti Hrvatske kod studentske populacije." Undergraduate thesis, University of Zadar, 2020. https://urn.nsk.hr/urn:nbn:hr:162:762279

Tadić, Tanja. "Utjecaj hrvatskih sportaša na popularnosti Hrvatske kod studentske populacije." Undergraduate thesis, University of Zadar, 2020. https://urn.nsk.hr/urn:nbn:hr:162:762279

Tadić, T. (2020). 'Utjecaj hrvatskih sportaša na popularnosti Hrvatske kod studentske populacije', Undergraduate thesis, University of Zadar, accessed 02 April 2025, https://urn.nsk.hr/urn:nbn:hr:162:762279

Tadić T. Utjecaj hrvatskih sportaša na popularnosti Hrvatske kod studentske populacije [Undergraduate thesis]. Zadar: University of Zadar; 2020 [cited 2025 April 02] Available at: https://urn.nsk.hr/urn:nbn:hr:162:762279

T. Tadić, "Utjecaj hrvatskih sportaša na popularnosti Hrvatske kod studentske populacije", Undergraduate thesis, University of Zadar, Zadar, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:162:762279

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Metadata
TitleUtjecaj hrvatskih sportaša na popularnosti Hrvatske kod studentske populacije
Title (english)The Impact od Croatian Athletes on the Popularity of Croatia within Student Population
AuthorTanja Tadić
MentorBožena Krce Miočić (mentor)
Committee memberGabrijela Vidić (predsjednik povjerenstva)
Committee memberBožena Krce Miočić (član povjerenstva)
Committee memberVinko Bakija (član povjerenstva)
GranterUniversity of Zadar
(Department of Tourism and Communication Sciences)
Zadar
Defense date and country2020-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U radu se istražuje motiviranost studentske populacije poznatim hrvatskim sportašima pri odabiru destinacije za studiranje na nekom od programa razmijene. Brojni sportaši i veliki uspjesi koje su postigli igrajući za reprezentaciju ili klub odličan su preduvjet za sportsku promociju Hrvatske u drugim zemljama svijeta. Pri izradi završnog rada provedeno je kratko istraživanje među 104 ispitanika stranih studenata koji su boravili u Hrvatskoj povodom studiranja. Cilj istraživanja bio je uvidjeti... More postoji li poveznica između poznatih hrvatskih sportaša i njihove promocije u sportu i motiva dolaska stranih studenata u Hrvatsku na jedan od programa mobilnosti. Rad se sastoji od pet poglavlja. Nakon uvoda, u drugom poglavlju govori se o sportu u Hrvatskoj, kratki opis života i uspjeha najpoznatijih hrvatskih sportaša te brendiranje Hrvatske kroz sportska natjecanja. Treće poglavlje odnosi se na studentske mobilnosti i dva najzastupljenija programa Erasmus+ i CEEPUS program mobilnosti. Četvrto poglavlje rada obuhvaća već navedeno istraživanje i analizu rezultata. U istraživanju je sudjelovao relativno mali broj ispitanika, svega 104, uzimajući u obzir da je Hrvatska tijekom akademske godine 2017./18. brojila 2485 dolazećih stranih studenata putem Erasmus+ programa. Rezultati istraživanja pokazali su kako između ispitane populacije studenata hrvatski poznati sportaši nisu imali utjecaja na njihov odabir Hrvatske kao destinaciju mobilnosti. Peto poglavlje odnosi se na zaključak završnog rada. Less
Abstract (english)
The paper examines the connection between famous Croatian athletes and their influence on the student population when choosing a study destination in one of the exchange programs. Numerous athletes and great successes they have achieved playing for the national team or their club are an excellent prerequisite for the sports promotion of Croatia in other countries. During the preparation of the final paper, a short survey was conducted among 104 respondents of foreign students who were staying... More in Croatia on the occasion of their studies. The aim of the research was to see if there is a connection between famous Croatian athletes and their promotion in sports and the motives for foreign students to come to Croatia for one of the mobility programs. The paper consists of five chapters. After the introduction, the second chapter discusses sports in Croatia, a brief description of the life and success of the most famous Croatian athletes and the branding of Croatia through sports competitions. The third chapter deals with student mobility and the two most represented Erasmus + and CEEPUS mobility programs. The fourth chapter of the paper includes the already mentioned research and analysis of the results. A relatively small number of respondents participated in the research, only 104, taking into account that during the academic year 2017/18. Croatia counted 2485 incoming foreign students through the Erasmus+ program. The results of the research showed that among the surveyed population of students, Croatian famous athletes did not have an influence on their choice of Croatia as a mobility destination. The fifth chapter refers to the conclusion of the final paper. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:762279
Study programmeTitle: Culture and Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture i turizma (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture i turizma)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-12-22 11:35:34
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