prikaz prve stranice dokumenta Strateška analiza i razvojne perspektive proizvodnje maslinovog ulja u Republici Hrvatskoj
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master's thesis
Strateška analiza i razvojne perspektive proizvodnje maslinovog ulja u Republici Hrvatskoj
2016. urn:nbn:hr:162:722547
Klanac, Nikolina
University of Zadar
Department of Economics

Cite this document

Klanac, N. (2016). Strateška analiza i razvojne perspektive proizvodnje maslinovog ulja u Republici Hrvatskoj (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:722547

Klanac, Nikolina. "Strateška analiza i razvojne perspektive proizvodnje maslinovog ulja u Republici Hrvatskoj." Master's thesis, University of Zadar, 2016. https://urn.nsk.hr/urn:nbn:hr:162:722547

Klanac, Nikolina. "Strateška analiza i razvojne perspektive proizvodnje maslinovog ulja u Republici Hrvatskoj." Master's thesis, University of Zadar, 2016. https://urn.nsk.hr/urn:nbn:hr:162:722547

Klanac, N. (2016). 'Strateška analiza i razvojne perspektive proizvodnje maslinovog ulja u Republici Hrvatskoj', Master's thesis, University of Zadar, accessed 20 December 2024, https://urn.nsk.hr/urn:nbn:hr:162:722547

Klanac N. Strateška analiza i razvojne perspektive proizvodnje maslinovog ulja u Republici Hrvatskoj [Master's thesis]. Zadar: University of Zadar; 2016 [cited 2024 December 20] Available at: https://urn.nsk.hr/urn:nbn:hr:162:722547

N. Klanac, "Strateška analiza i razvojne perspektive proizvodnje maslinovog ulja u Republici Hrvatskoj", Master's thesis, University of Zadar, Zadar, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:162:722547

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Metadata
TitleStrateška analiza i razvojne perspektive proizvodnje maslinovog ulja u Republici Hrvatskoj
Title (english)Strategic analysis and development perspective of production of olive oil in Croatia
AuthorNikolina Klanac
MentorAleksandra Krajnović (mentor)
Committee memberMladen Rajko (predsjednik povjerenstva)
Committee memberAleksandra Krajnović (član povjerenstva)
Committee memberIvica Zdrilić (član povjerenstva)
GranterUniversity of Zadar
(Department of Economics)
Zadar
Defense date and country2016-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Maslinarstvo je gospodarski vrlo značajna grana u Hrvatskoj čije su prednosti kvaliteta, dugogodišnja tradicija, autohtone sorte maslina te veliki potencijal za bavljenje ekološkom proizvodnjom. Na tržištu maslinovog ulja, koje je veoma složeno, primarni su ciljevi usmjereni na poboljšanje kvalitete proizvoda i poticanje maslinara na isporuku zadovoljstva potrošačima. Može se reći da je maslinovo ulje proizvedeno regionalno, ali se njime trguje na globalnoj razini, pri čemu je Europska Unija najveći proizvođač. Hrvatsko tržište maslinovog ulja obilježava nedovoljna razvijenost iako ima dobar potencijal za rast i razvoj maslinarske proizvodnje. Jedan od ciljeva ovog rada je analiza proizvodnje i potrošnje maslinovog ulja u Europskoj uniji i Hrvatskoj kao i vanjskotrgovinska razmjena Hrvatske. U radu se proučava i važnost oznake zaštite izvornosti i zemljopisnog podrijetla te marketinški aspekt maslinovog ulja.
Abstract (english)
Olive growing is a very important economic branch in Croatia with benefits such as quality, long tradition, an indigenous variety of olives and large potential for engaging in organic production. At olive oil market, which is very complex, the primary goals are focused on improving product quality and encouraging olive growers to meet their customers’ needs. Olive oil is produced regionally, but traded globally. European Union is the largest producer. Croatian olive oil market is characterized by underdevelopment although it has a great potential for growth and development of olive oil production. The aim of this paper is to analyze the production and consumption of olive oil in European Union and Croatia, as well as foreign trade of Croatia. This paper deals with the importance of geographical indication, indication of source and marketing aspect of olive oil.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:722547
Study programmeTitle: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-14 08:14:03