prikaz prve stranice dokumenta Utjecaj uvođenja teambuilding ponude na poslovanje smještajnog objekta na primjeru objekta Ugljan d.o.o.
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master's thesis
Utjecaj uvođenja teambuilding ponude na poslovanje smještajnog objekta na primjeru objekta Ugljan d.o.o.
2020. urn:nbn:hr:162:846128
Babić, Martina
University of Zadar
Department of Tourism and Communication Sciences

Cite this document

Babić, M. (2020). Utjecaj uvođenja teambuilding ponude na poslovanje smještajnog objekta na primjeru objekta Ugljan d.o.o. (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:846128

Babić, Martina. "Utjecaj uvođenja teambuilding ponude na poslovanje smještajnog objekta na primjeru objekta Ugljan d.o.o.." Master's thesis, University of Zadar, 2020. https://urn.nsk.hr/urn:nbn:hr:162:846128

Babić, Martina. "Utjecaj uvođenja teambuilding ponude na poslovanje smještajnog objekta na primjeru objekta Ugljan d.o.o.." Master's thesis, University of Zadar, 2020. https://urn.nsk.hr/urn:nbn:hr:162:846128

Babić, M. (2020). 'Utjecaj uvođenja teambuilding ponude na poslovanje smještajnog objekta na primjeru objekta Ugljan d.o.o.', Master's thesis, University of Zadar, accessed 07 April 2025, https://urn.nsk.hr/urn:nbn:hr:162:846128

Babić M. Utjecaj uvođenja teambuilding ponude na poslovanje smještajnog objekta na primjeru objekta Ugljan d.o.o. [Master's thesis]. Zadar: University of Zadar; 2020 [cited 2025 April 07] Available at: https://urn.nsk.hr/urn:nbn:hr:162:846128

M. Babić, "Utjecaj uvođenja teambuilding ponude na poslovanje smještajnog objekta na primjeru objekta Ugljan d.o.o.", Master's thesis, University of Zadar, Zadar, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:162:846128

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Metadata
TitleUtjecaj uvođenja teambuilding ponude na poslovanje smještajnog objekta na primjeru objekta Ugljan d.o.o.
Title (english)The impact of introducing teambuilding in the offer on the business of an accomodation facility on the example of Ugljan d.o.o.
AuthorMartina Babić
MentorBožena Krce Miočić (mentor)
Committee memberVinko Bakija (predsjednik povjerenstva)
Committee memberTomislav Klarin (član povjerenstva)
Committee memberBožena Krce Miočić (član povjerenstva)
GranterUniversity of Zadar
(Department of Tourism and Communication Sciences)
Zadar
Defense date and country2020-10-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Usmjerenost turizma na specifične oblike turizma sve je značajniji u novije vrijeme. Ovim radom nastoji se analizirati utjecaj čimbenika specifičnih oblika turizma i njihovih sastavnih dijelova na poslovanje smještajnog objekta Ugljan d.o.o. Teambuilding kao dio kongresnog turizma stavljen je u fokus, odnosno cilj je rada istražiti na koji način proširenje poslovanja smještajnog objekta na teambuilding grupe može utjecati na poslovanje smještajnog objekta. Kako je hrvatski turizam prije svega... More usmjeren na ljetni turizam, postoje brojne mogućnosti za smanjenje sezonalnosti poslovanja i usmjeravanje točno određenim tržišnim nišama. U ovom radu na teambuilding se neće gledati kao na proces stvaranja tima nego kao na mogućnost proširenja ponude smještajnog objekta na teambuilding grupe, teambuilding aktivnosti i teambuilding aranžmane. Promatrajući trenutno stanje smještanog objekta Ugljan d.o.o., teoretskom razradom teme, uvidom u dostupne interne podatke tvrtke, kao i analizom provedenog intervjua s vlasnikom objekta, nastojat će se dati uvid u sadašnju ponudu objekta, trenutno stanje po pitanju teambuildinga, kao i dati moguće projekcije za poboljšanje poslovanja uz uvođenje teambuilding ponude kao dijela ponude smještajnog objekta u razdoblju tijekom prve polovice lipnja te druge polovice rujna. Less
Abstract (english)
The focus of tourism on specific forms of tourism is becoming more and more significant. This paper tries to analyze the influence of the factors of specific forms of tourism and their components on business output of Ugljan d.o.o. Teambuilding as a part of the congress tourism has been put into focus. In other words, the aim of this paper is to examine how can the expansion of the facility's business to the teambuilding groups affect the operation of the accommodation facility. Since... More Croatian tourism is primarily focused on summer tourism and is devalued by seasonal character, there are many opportunities to reduce seasonality of business and direct routing to precisely defined market niches. In this paper, teambuilding will not be examined as a process of creating a team, but as an opportunity to extend the offer of an accommodation facility to the teambuilding groups, teambuilding activities and teambuilding arrangements. By looking at the current situation of the Ugljan d.o.o. facility, the theoretical elaboration of the topic, insight into the company´s available internal data, as well as analyzing the interview with the owner of the object, this paper will try to give insight into the current offer of the facility, the current situation regarding teambuilding, and possible projections for the business improvement, introducing teambuilding offers as a part of the offer of the accommodation facility during May, June and September. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:846128
Study programmeTitle: Entrepreneurship in Culture and Tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-12-14 13:03:42
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