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master's thesis
Utjecaj upravljanja ljudskim potencijalima na kvalitetu zdravstvenog turizma
2020. urn:nbn:hr:162:838146
Gašpert, Marina
University of Zadar
Department of Economics

Cite this document

Gašpert, M. (2020). Utjecaj upravljanja ljudskim potencijalima na kvalitetu zdravstvenog turizma (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:838146

Gašpert, Marina. "Utjecaj upravljanja ljudskim potencijalima na kvalitetu zdravstvenog turizma." Master's thesis, University of Zadar, 2020. https://urn.nsk.hr/urn:nbn:hr:162:838146

Gašpert, Marina. "Utjecaj upravljanja ljudskim potencijalima na kvalitetu zdravstvenog turizma." Master's thesis, University of Zadar, 2020. https://urn.nsk.hr/urn:nbn:hr:162:838146

Gašpert, M. (2020). 'Utjecaj upravljanja ljudskim potencijalima na kvalitetu zdravstvenog turizma', Master's thesis, University of Zadar, accessed 05 April 2025, https://urn.nsk.hr/urn:nbn:hr:162:838146

Gašpert M. Utjecaj upravljanja ljudskim potencijalima na kvalitetu zdravstvenog turizma [Master's thesis]. Zadar: University of Zadar; 2020 [cited 2025 April 05] Available at: https://urn.nsk.hr/urn:nbn:hr:162:838146

M. Gašpert, "Utjecaj upravljanja ljudskim potencijalima na kvalitetu zdravstvenog turizma", Master's thesis, University of Zadar, Zadar, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:162:838146

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Metadata
TitleUtjecaj upravljanja ljudskim potencijalima na kvalitetu zdravstvenog turizma
Title (english)Impact of Human Resources Management on the Quality of Health Tourism
AuthorMarina Gašpert
MentorIvica Zdrilić (mentor)
Committee memberAleksandra Krajnović (predsjednik povjerenstva)
Committee memberJurica Bosna (član povjerenstva)
Committee memberIvica Zdrilić (član povjerenstva)
GranterUniversity of Zadar
(Department of Economics)
Zadar
Defense date and country2020-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Moderan svijet i ljudi koji u njemu žive dnevno obrađuju velik broj informacija. Užurbani životni stil, nezdrava prehrana, manjak tjelovježbe i stres dovode do pojave bolesti modernog doba kao što su: pretilost, dijabetes i razne kardiovaskularne bolesti. Zbog toga se u posljednjih nekoliko desetljeća ubrzano razvija zdravstveni turizam koji se definira kao medicinsko putovanje, najčešće u drugu zemlju, zbog predugih lista čekanja, prevelikih troškova ili nedostupnosti određene usluge u... More matičnoj zemlji. Dijeli se na: medicinski, spa i wellness turizam.. Da se može definirati zdravstveni turizam, potrebno je prethodno definirati usluge jer je zdravstveni turizam uslužna djelatnost. Usluge se definiraju kao aktivnosti ili koristi koju jedna strana nudi drugoj i koja je neopipljiva i ne rezultira vlasništvom. Definiranje i podjela usluga i zdravstvenog turizma je vrlo kompleksno jer ne postoje općeprihvaćene definicije i jer se događaju preklapanja u definicijama vrsta zdravstvenog turizma. Njegov razvitak na globalnoj razini popraćen je sve većim brojem turista koji su spremni izdvojiti svoje vrijeme i novac za ovakvu uslugu. Ta usluga mora biti visoke kvalitete kako bi konkurirala na svjetskom tržištu. Zato je potrebno upravljanje i evaluacija kvalitete usluge koja se postiže kada pružena usluga nadmašuje kupčeva očekivanja. Da bi se uspješno razvijao zdravstveni turizam u bilo kojoj zemlji, pa tako i u RH, vrlo je važno njime efikasno upravljati. Uloga menadžmenta je izrazito bitna u upravljanju ljudskim potencijalima koji predstavljaju poveznicu između turista i organizacije. Bitan je stav i zadovoljstvo kako turista, tako i zaposlenika kako bi organizacija uspješno poslovala. Cilj ovog rada je na temelju prijašnjih provedenih istraživanja dokazati da su ljudski potencijali najvažnija stavka zdravstvenog turizma i da dobro upravljanje ljudskim potencijalima bitno utječe na kvalitetu zdravstvenog turizma. Kao jedan od najvažnijih elemenata upravljanja ljudskim potencijalima navodi se sustav edukacije koji radnicima omogućava konstantno osobno poboljšanje i napredak u organizaciji. Less
Abstract (english)
The modern world and the people who live in it process a large amount of information on a daily basis. A hectic lifestyle, unhealthy diet, lack of exercise and stress lead to the emergence of modern age diseases such as obesity, diabetes and various cardiovascular diseases. As a result, health tourism, defined as medical travel, has developed rapidly in the last few decades, most often in another country, due to too long waiting lists, excessive costs or the unavailability of certain... More services in the home country. It is divided into medical, spa and wellness tourism. In order to be able to define health tourism, it is necessary to define services in advance because health tourism is a service activity. Services are defined as activities or benefits offered by one party to the other that are intangible and do not result in ownership. Defining and dividing services and health tourism is very complex because there are no generally accepted definitions and because there are overlaps in the definitions of the type of health tourism. Its development on a global level has been repaired by an increasing number of tourists who are willing to set aside their time and money for this service. This service must be of high quality in order to compete in the world market. Therefore, it is necessary to manage and evaluate quality services that provide excellent service when they exceed customer expectations. In order to successfully develop health tourism in any country, including the Republic of Croatia, it is very important to manage it efficiently. The role of management is extremely important in the management of human resources that represent the link between tourists and organizations. The attitude and satisfaction of both the tourist and the employee is important for the organization to operate successfully. The aim of this paper is to prove, based on previous research, that human resources are the most important part of health tourism and good human resources management significantly affect the quality of health tourism. One of the most important elements of human resource management is the education system that enables employees to constantly improve and advance in the organization. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:838146
Study programmeTitle: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-11-10 13:43:58
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