The term destination management company is a newer term in Croatian tourism. This modern tourist term is most often the product of receptive travel agencies of a destination. In the destination management system, destination management companies (DMC) are essential entities. It is up to them to develop good strategy, goals and attract targeted tourists through marketing. Therefore, the entity offering a particular product must specialize in a particular area, have professional staff, creative programs and good cooperation with all stakeholders in the destination. The financial stability of the entity is also important. The aim of this paper is to elaborate the idea of establishing a destination management company on the example of "Nin Tourism" Ltd. which in the future would be a combination of quality educated employees, offer specific services and competitive prices with the existing natural and cultural heritage. DMC's task is to create, realize, market, promote and sell tourism products. While their goal is to increase the overall quality of the destination and extend the season for a longer period of time. For this purpose, in this paper a business analysis of the firm was performed and examples from the production program of the future of this destination management company are given