This thesis research was conducted on the development of tourism in the wider Biograd area. In recent decades Biograd has stood out as an important tourist destination and the center of the eponymous Riviera. As in the past, today it serves as the hub for local settlements, ie four administrative units, namely the municipalities of Pakoštane, Sveti Filip i Jakov, Pašman and Tkon. Although this area was united into one municipality in the former SFR Yugoslavia and today still forms a microregion, the area has not been researched in scientific papers and was therefore very interesting for conducting research. Also, tourism has become one of the main economic branches of this, until recently agricultural, area. The development is driven not only by natural factors but also by socio-economic development. On one hand, the wider Biograd area is part of the central Croatian coast, with a mild Mediterranean climate, karst relief, favorable hydrographic characteristics and striking vegetation, all significantly attractive motives for tourists arrivals. On the other hand, the area has experienced the development of service industries as a result of population growth, transport connections and urban construction. In the middle of the last century, the construction of the first hotels, camps and marinas began intensively, and this area developed into a tourist destination for summer tourism. According to the official statistics, the number of tourist arrivals and overnight stays has been almost steadily increasing since the Homeland War. Thus, this area, which makes up only 11% of Zadar County, in 2018 accounted for almost 24% of tourist arrivals in the county. The negative sides were seasonality and mass, ie a large number of tourists during the few summer months, while the rest of the year accommodations are mostly empty. As a counterbalance to the main motive, ie swimming, sun and sea, some more sustainable forms of tourism have recently appeared, such as cultural tourism, ecotourism and sports - recreational tourism. A survey was conducted to show the level of satisfaction of tourists in the wider Biograd area. What the survey showed was that tourists in this area are mostly foreign tourists of medium purchasing power, who come here by road, and most often stay in private accommodation. The main motive for coming is swimming, and they are more interested in natural beauty than cultural events. Although most of them were very satisfied with all aspects of their vacation in the wider Biograd area, they thought that the offer of entertainment and sports facilities, nightlife and the number of cultural events were at a poor level. This is exactly what the tourist boards will have to work on in the future in order for the tourism of the wider Biograd area to be both competitive on the market, and sustainable.