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master's thesis
Digitalni marketing u javnim ustanovama u kulturi Grada Zadra
2019. urn:nbn:hr:162:425897
Perković, Antonija
University of Zadar
Department of Economics

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Perković, A. (2019). Digitalni marketing u javnim ustanovama u kulturi Grada Zadra (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:425897

Perković, Antonija. "Digitalni marketing u javnim ustanovama u kulturi Grada Zadra." Master's thesis, University of Zadar, 2019. https://urn.nsk.hr/urn:nbn:hr:162:425897

Perković, Antonija. "Digitalni marketing u javnim ustanovama u kulturi Grada Zadra." Master's thesis, University of Zadar, 2019. https://urn.nsk.hr/urn:nbn:hr:162:425897

Perković, A. (2019). 'Digitalni marketing u javnim ustanovama u kulturi Grada Zadra', Master's thesis, University of Zadar, accessed 20 December 2024, https://urn.nsk.hr/urn:nbn:hr:162:425897

Perković A. Digitalni marketing u javnim ustanovama u kulturi Grada Zadra [Master's thesis]. Zadar: University of Zadar; 2019 [cited 2024 December 20] Available at: https://urn.nsk.hr/urn:nbn:hr:162:425897

A. Perković, "Digitalni marketing u javnim ustanovama u kulturi Grada Zadra", Master's thesis, University of Zadar, Zadar, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:162:425897

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Metadata
TitleDigitalni marketing u javnim ustanovama u kulturi Grada Zadra
Title (english)Digital Marketing in Public Institutions in the Culture of the City of Zadar
AuthorAntonija Perković
MentorAleksandra Krajnović (mentor)
Committee memberIvica Zdrilić (predsjednik povjerenstva)
Committee memberAnte Panjkota (član povjerenstva)
Committee memberAleksandra Krajnović (član povjerenstva)
GranterUniversity of Zadar
(Department of Economics)
Zadar
Defense date and country2019-07-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marketing u javnim ustanovama u kulturi može se definirati kao alat za postizanje organizacijskog i kreativnog koncepta koji teži k ostvarenju odnosa s publikom. U ovom radu definirat će se način na koji javne ustanove u kulturi upravljaju odjelom marketinga s posebnim naglaskom na važnost korištenja digitalnih marketinških kanala. Analizom provedenog istraživanja dokazat će se da je redovita primjena digitalnih marketinških kanala dovela do porasta broja posjetitelja javnih ustanova u kulturi. U radu će se prikazati rezultati korištenja digitalnog marketinga u pojedinim javnim ustanovama u kulturi Grada Zadra s naglaskom na primjenu marketinške strategije u objavljivanju sadržaja na društvenim mrežama i utjecaj na njihove korisnike. Provedenim anketnim upitnikom meĎu publikom utvrdit će se utjecaj korištenja digitalnog marketinga na primjeru HNK Zadar.
Abstract (english)
Marketing in public institutions in culture can be defined as a tool for achieving an organizational and creative concept that strives to achieve public relations. This paper will define the way in which public institutions in culture manage the marketing department with special emphasis on the importance of using digital marketing channels. Analysis of the conducted research will prove that the regular application of digital marketing channels has led to an increase in the number of visitors to public institutions in culture. This paper will show the results of using digital marketing in certain public institutions in the city of Zadar, focusing on the application of marketing strategies in the publication of content on social networks and the impact on their users. The survey conducted by the audience will determine the impact of using digital marketing on the example of HNK Zadar.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:425897
Study programmeTitle: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-03-13 13:11:53