In the master’s thesis entitled Sex as a Taboo Topic in the Polet Magazine newspaper articles, photographs, comics and headlines published in the Polet Youth Journal from October 1976 to May 1980, namely until the death of Joseph Broz Tito, are analyzed. The aim of the paper was, using the collected data from the mentioned journal, to answer the research questions whose results give the answer to the topic of Sex as a taboo subject in Polet Magazine from 1976 to 1980. The paper is divided into theoretical and research sections, for easier understanding and monitoring. The theoretical part of the master's thesis presents the socio-political context in which the journal Polet is published. It describes in detail the journal and the development of its status in the society. This section also follows Polet's historical development and addresses the main topic of this work - sex. It explores his position and importance in society and in the journal itself. The research part of the master's thesis is divided into two parts: qualitative and quantitative content analysis. In the research a total of 132 pieces of newspapers, of which 269 articles, 129 photographs, 72 comics and 119 titles are analyzed. The results of the qualitative and the results of the quantitative analysis yielded results that answer the research questions related to the topic Sex as a taboo topic in the Polet Magazine.