Tourism is one of the most developed industries that have a great impact on the global economic situation, but also on the national and local economy. More specifically, the essence of tourism development rests on the fact that tourism develops primarily because of its economic benefits that contribute to a greater or lesser extent to the development of the national, regional and especially local economy. But in addition to economic, its socio-cultural effects are also extremely important. Tourists get to know other cultures and traditions on their travels, transfer their values and experiences, and it is through these trips that people's perspectives and tolerance are spread. This paper describes the development of tourism in Croatia, an activity that is one of the most lucrative branches in this country, and deals specifically with the topic of Dubrovnik tourism, as a city that is the mainstay of Croatian tourism. Dubrovnik tourism began to develop in the 19th century, namely the development of steamship and from the very beginning has had some clear goals for reaching the top tourist destinations in the world. Today it is one of the most famous destinations. It offers tourists a myriad of cultural and historical landmarks, as well as facilities such as various festivals, such as the Dubrovnik Summer Festival, as one of the world's most famous cultural festival. However, mass tourism in Dubrovnik began to make life difficult for the local population. The paper aimed to present the social and cultural impact of tourism in Dubrovnik and based on the research it was concluded that the local population is still satisfied with how and in what way tourism influences life in their community and that they believe that tourism enhances life in Dubrovnik.