Culture is becoming more and more important motive in the sense of travelling as a tourist, which directly affects tourism as it is. One can say that cultures, no matter how different, are extremely dynamic, they appear as well as disappear, but also merge as one. Cultural tourism no longer involves passive consumption only, city tours and historical sightseeing, museums, paintings and theatre. The tourist are becoming more and more interested in creative tourism which includes actively involving in cultural activities such as photography, painting, dance, cookery and participating in different workshops. The main concern of this work is Developing potential of cultural tourism in Vinkovci. To carry out the research about effects of cultural tourism on tourism development, particularly in Vinkovci area, their current outcomes and possible future directions in which would city’s tourism go, it was used a semi-structural type of interviews which has been performed using an input of different bodies of tourism in Vinkovci to collect relevant data in order to adopt certain analysis and conclusions. For this kind of area development every participant that has any saying, must agree in order to make certain changes, which are public and private sector representatives and of course, locals.