Today, times are changing for business organizations and the leeder is one who has the right information. Organizations with the right information can expect positive growth. It is not a problem to have information as much as it is a problem to have the wrong information. . There are indispensable tools for data mining and storage, which are the main elements of business intelligence. Business intelligence and business knowledge are critical to successfully managing and gaining an edge over competitors. It is necessary to have timely and quality data transformed in a format that is suitable for obtaining the necessary information in order to make the right business decisions and that data contains data warehouses. With the right information, you need to react and attract new customers in a timely manner and retain existing ones. Clients today are very demanding and in order to gain their trust, we must pay attention to their requirements and wishes that we reach through the concept of Customer Relationship Management. We know that a satisfied customer is also the most profitable for the reason that a customer, if satisfied, will buy our product or service again and bring more profit than some new client. It is possible to satisfy every client. But the question is whether it can be done in an economically viable way for the company. Finding the answer to that question is the essence of CRM. A number of processes are required to obtain customer and market information. One way to obtain this information is to interact with customers through social networks, which is today synonymous with communication.