In this paper we are trying to review the importance of Croatian cultural heritage, especially the intangible cultural heritage, and to make more consciousness about heritage conservation. There are many traditional Croatian toys which are mostly displayed in the Ethnographic Museum located in Zagreb. Most of these traditional Croatian toys are no longer made, except for the wooden toys of Hrvatsko zagorje which are also included in the UNESCO Representative List of the Intangible Cultural Heritage of Humanity. It is very important to make children more conscious about the richness of the cultural heritage of Croatia and also of the others heritages all over the world. In the Curriculum of Art in elementary school Traditional Croatian Toys can be used as motivation in almost every curricular subject. In this research, the participants were primary school students. Through the motives of Traditional Children's Toys, which were relatively unknown to students, students were shown specific subjects of Arts and Crafts – Design. This was used to establish if these toys have a positive impact on students and their consciousness of cultural heritage. In this research students had a chance to see photos of toys which were once hand-made, and some toys which are still made today. Most of the students did not see these toys live. In this way students had a chance to learn something about Croatian Heritage through these toys and learn the specificities of the regions which they are coming from. In teaching there should be more visits to museums and other cultural places which will have positive impact to students and make them more conscious about heritage conservation.