The paper deals with cultural tastes and consumption where their correlation with value orientations is considered. In accordance with the aforementioned, a survey was conducted at the students at the University of Zadar (N = 162). The first part of the paper covers a theoretical review, which deals with the values in the terms Inglehart's dichotomy of values (materialistic and postmatterialistic) and within the period of transition in Croatia as well as the process of retraditionalization. Within cultural tastes and consumption, cultural preferences will be considered through Bourdieu's cultural capital. By linking cultural consumption and value, the correlation between these two variables was attempted. According to previous research, the assumption was that traditionally-popular cultural consumption would be positively associated with conservative values, while classical-modern cultural tastes would be associated with liberal worldview. The survey was conducted by a questionnaire survey using appropriate sampling. The obtained results point to the association of cultural tastes and values, where values such as religiosity and tolerance towards homosexual communities have been shown to be the main predictors of the connection between cultural tastes and consumption and value orientations. Students show a set of mixed materialistic and postmatterialistic values, declaring themselves as gender-liberal and tolerant with the tendency of declining influence of religion.