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master's thesis
Odnosi s javnošću na primjeru sportskih organizacija
2017. urn:nbn:hr:162:350316
Matešić, Ivana
University of Zadar
Department of Tourism and Communication Sciences

Cite this document

Matešić, I. (2017). Odnosi s javnošću na primjeru sportskih organizacija (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:350316

Matešić, Ivana. "Odnosi s javnošću na primjeru sportskih organizacija." Master's thesis, University of Zadar, 2017. https://urn.nsk.hr/urn:nbn:hr:162:350316

Matešić, Ivana. "Odnosi s javnošću na primjeru sportskih organizacija." Master's thesis, University of Zadar, 2017. https://urn.nsk.hr/urn:nbn:hr:162:350316

Matešić, I. (2017). 'Odnosi s javnošću na primjeru sportskih organizacija', Master's thesis, University of Zadar, accessed 10 April 2024, https://urn.nsk.hr/urn:nbn:hr:162:350316

Matešić I. Odnosi s javnošću na primjeru sportskih organizacija [Master's thesis]. Zadar: University of Zadar; 2017 [cited 2024 April 10] Available at: https://urn.nsk.hr/urn:nbn:hr:162:350316

I. Matešić, "Odnosi s javnošću na primjeru sportskih organizacija", Master's thesis, University of Zadar, Zadar, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:162:350316

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Metadata
TitleOdnosi s javnošću na primjeru sportskih organizacija
Title (english)Public Relations with the Example of Sports Organizations
AuthorIvana Matešić
MentorGoran Pavelin (mentor)
Committee memberGoran Pavelin (predsjednik povjerenstva)
Committee memberLjiljana Zekanović-Korona (član povjerenstva)
Committee memberVesna Kalajžić (član povjerenstva)
GranterUniversity of Zadar
(Department of Tourism and Communication Sciences)
Zadar
Defense date and country2017-11-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Cilj diplomskog rada je kroz odgovarajuću literaturu pojasniti pojam odnosa s javnošću te uvesti u ,,svijet'' te struke. Također primarni cilj je objasniti odnose s javnošću na primjeru sportskih organizacija. Organizacije su unaprijed odabrane, a riječ je o: košarkaškom klubu Zadar, plivačkom klubu Zadar, košarkaškom klubu Cedevita, hokejaškom klubu na ledu Medveščak i Hrvatskom rukometnom Savezu. Kroz kvalitativnu metodu istraživanja na bazi polu-strukturiranog intervjua i analize web sadržaja odabranih sportskih organizacija, nastojalo se ukazati na djelovanje odnosa s javnošću u sportu. Donesen je zaključak da pojedine sportske organizacije još uvijek ne pristupaju ozbiljno prema djelatnosti kao što su odnosi s javnošću u sportu te da su odnosi s javnošću u sportu još uvijek nedovoljno istražena struka.
Abstract (english)
The aim of the thesis is to clarify the notion of public relations with the help of adequate literature and thus introduce the „world“ of this profession. Also, another aim is to explain public relations in the example of several sports association. These associations have been previously chosen: Basketball Club Zadar, Swimming Club Zadar, Basketball Club Cedevita, Ice Hockey Club Medveščak and Croatian Handball Federation. The qualitative methodology of research based on semi structural interview, and the analysis of the web content of these sports associations were used to draw the attention to the activity of public relations sports. It is concluded that certain sports associations are not taking seriously the activities of public relations and that public relations in sports is still a profession insufficiently researched.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:350316
Study programmeTitle: Journalism and Public Relations
Study programme type: university
Study level: graduate
Academic / professional title: magistar novinarstva i odnosa s javnostima (magistar novinarstva i odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-11-23 13:46:20