The title is "Biological and Landscape Diversity of Paklenica as a paradigm of tourism development". Exceptional landscape and biodiversity of National Park "Paklenica" simply captivates visitors with its uniqueness, intrinsic beauty, which can be seen only if you visit the park. In this paper we presented impressions of visitors on landscape and biological heritage and its valorisation. Visitors we surveyed consider landscape diversity and variety of flora and fauna as a paradigm for the development of specific forms of tourism (nature observation tourism, adventure tourism, eco-tourism and wildlife tourism).We are coming to conclusion that is necessary to develop a new educational programs which are missing lacking, new activities, interaction between nature and all stakeholders, as a prerequisite for the development of the park, its protection, preservation and improvement. Number of visitors who are in vast majority foreign and eco-conscious speaks of heritage valorisation. Some assessments of sustainability state of Paklenica are not ideal, but repeatable visits tell that NP "Paklenica" is very receptive from the standpoint of landscape diversity, diversity of flora and fauna, as well as endemism, whose queen is praised Velebit mountain.