Public Relations is a profession, an industry that has to satisfy a number of parties: the public, the media, the employer and the ethical standards of business. PR is primarily the communications profession and provides media attention and creates a good image for their employers. Of course, this is not the fundamental objective of public relations - the PR must act ethically and morally in communication between the employer and the public. PR has a big influence on the journalistic profession: journalists publish news on the basis of information that comes from public relations experts. Public relations experts edit, create and update their mailings lists, write media reports, print promotional materials, and organize various events such as public gatherings or press conferences. The public is often dissatisfied and doubts the honesty of the media and PR experts. They have no confidence, are suspicious because they got used to the negativity and injustice in other aspects of life, so they also apply it to media activities. They are most critical about the manipulation of data and the bribability of the media and individuals. What brings us to the issue of ethical norms that PRs must adhere. All media, and together with them, PR experts must in their actions be honest, socially responsible and sensitive, fair, just and respectful of human rights and others' reputation. The criminal offense of Defamation in accordance with the Criminal Code was punishable by a fines or imprisonment, until in 2006 the law was amended by punishing the slander by a fine or community work. If the punishment would not be settled within the legal deadline and if it cannot be charged for any reason, the offender is punished with community work. The hole in the Croatian Criminal law, and as well as in the supreme Constitutional law, is to be found in the fact that the person (offender) that is technically at liberty cannot be forced to the prescribed community work.