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undergraduate thesis
Društvene socijalne mreže i poslovna inteligencija
2017. urn:nbn:hr:162:878074
Batur, Filip
University of Zadar
Department of Economics

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Batur, F. (2017). Društvene socijalne mreže i poslovna inteligencija (Undergraduate thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:878074

Batur, Filip. "Društvene socijalne mreže i poslovna inteligencija." Undergraduate thesis, University of Zadar, 2017. https://urn.nsk.hr/urn:nbn:hr:162:878074

Batur, Filip. "Društvene socijalne mreže i poslovna inteligencija." Undergraduate thesis, University of Zadar, 2017. https://urn.nsk.hr/urn:nbn:hr:162:878074

Batur, F. (2017). 'Društvene socijalne mreže i poslovna inteligencija', Undergraduate thesis, University of Zadar, accessed 19 December 2024, https://urn.nsk.hr/urn:nbn:hr:162:878074

Batur F. Društvene socijalne mreže i poslovna inteligencija [Undergraduate thesis]. Zadar: University of Zadar; 2017 [cited 2024 December 19] Available at: https://urn.nsk.hr/urn:nbn:hr:162:878074

F. Batur, "Društvene socijalne mreže i poslovna inteligencija", Undergraduate thesis, University of Zadar, Zadar, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:162:878074

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Metadata
TitleDruštvene socijalne mreže i poslovna inteligencija
Title (english)Social Networking Services and Business Intelligence
AuthorFilip Batur
MentorAnte Panjkota (mentor)
Committee memberAnte Panjkota (predsjednik povjerenstva)
Committee memberIvona Mikulandra Volić (član povjerenstva)
Committee memberJosipa Perkov (član povjerenstva)
GranterUniversity of Zadar
(Department of Economics)
Zadar
Defense date and country2017-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Ovaj rad obrađuje društvenu poslovnu inteligenciju i njezinu primjenu u poslovanju. Kroz rad se naglašava važnost društvenih mreža u suvremenom poslovanju, pruža se uvid u razloge korištenja društvene poslovne inteligencije, te se analizira njena arhitektura i metodologija procesa. Posebno su istaknute poslovne prednosti koje poduzeća ostvaruju primjenom društvene poslovne inteligencije, te kako ona unapređuje njihovo poslovanje. Analizirani su i aktualni dobavljači alata društvene poslovne inteligencije te inteligencija koju oni pružaju korisnicima. Istaknuto je i analizirano pet komponenti koje služe kao preduvjeti potrebni za primjenu društvene poslovne inteligencije.
Abstract (english)
This thesis deals with social business intelligence and its application in business. The main key of this paper is to emphasize the importance of social networking services in modern business, thus it will provide insight into reasons for using social business intelligence, its architecture and the methodology of the SBI process. Particular emphasis will be placed on the benefits that businesses derive through the application of social business intelligence, and how those benefits improve their business. Current providers of social business intelligence tools and the intelligence they provide to customers have been analyzed in this thesis. Five components were highlighted and analyzed, which serve as prerequisites for the application of social business intelligence.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:878074
Study programmeTitle: Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-11 13:12:28