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master's thesis
Strategije ulaska i nadmetanja na inozemnim tržištima
2017. urn:nbn:hr:162:549151
Stojanov, Andrea
University of Zadar
Department of Economics

Cite this document

Stojanov, A. (2017). Strategije ulaska i nadmetanja na inozemnim tržištima (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:549151

Stojanov, Andrea. "Strategije ulaska i nadmetanja na inozemnim tržištima." Master's thesis, University of Zadar, 2017. https://urn.nsk.hr/urn:nbn:hr:162:549151

Stojanov, Andrea. "Strategije ulaska i nadmetanja na inozemnim tržištima." Master's thesis, University of Zadar, 2017. https://urn.nsk.hr/urn:nbn:hr:162:549151

Stojanov, A. (2017). 'Strategije ulaska i nadmetanja na inozemnim tržištima', Master's thesis, University of Zadar, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:162:549151

Stojanov A. Strategije ulaska i nadmetanja na inozemnim tržištima [Master's thesis]. Zadar: University of Zadar; 2017 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:162:549151

A. Stojanov, "Strategije ulaska i nadmetanja na inozemnim tržištima", Master's thesis, University of Zadar, Zadar, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:162:549151

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Metadata
TitleStrategije ulaska i nadmetanja na inozemnim tržištima
Title (english)Strategy options for entering and competing in foreign markets
AuthorAndrea Stojanov
MentorTonći Lazibat (mentor)
MentorAleksandra Krajnović (komentor)
Committee memberAnita Peša (predsjednik povjerenstva)
Committee memberBerislav Bolfek (član povjerenstva)
Committee memberAleksandra Krajnović (član povjerenstva)
Committee memberTonći Lazibat (član povjerenstva)
GranterUniversity of Zadar
(Department of Economics)
Zadar
Defense date and country2017-05-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Ovaj rad bavi se istraživanjem strategija ulaska i nadmetanja na inozemnim tržištima. Radom se nastoji predočiti teoretski okvir koji menadžeri trebaju znati kako razumjeli strateške aspekte ulaska i nadmetanja na inozemnim tržištima radi ostvarivanja konkurentske prednosti. Nadalje, u radu se prikazuje moguće strateške opcije koje menadžeri imaju na raspolaganju za ulazak na inozemna tržišta. Cilj istraživanja jest povećati spoznaju o strategije ulaska i nadmetanja na inozemnim tržištima, kao i njegova veza s mogućnošću ostvarivanja konkurentske prednosti na tržištu. Svrha istraživanja jest ukazati na važnost strategija ulaska i nadmetanja na inozemnim tržištima.
Abstract (english)
This paper MA thesis deals with strategy options for entering and competing in foreign markets. This paper will try to give a theoretical overview all managers have to be familiar with, in order to understand the strategic aspects of applying strategy options for entering and competing in foreign markets for achieving a competitive advantage over its competitors. Furthermore, this paper shows possible strategic options available to managers to enter the overseas market. The aim of this research is to expand the knowledge of strategy options for entering and competing in foreign markets. The purpose of this research is to emphasize the importance of knowing strategy options for entering and competing in foreign markets.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:549151
Study programmeTitle: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-07-14 08:47:00