The purpose of this thesis is based on analysis of the resource base of area to show the possibilities and limitations for further development and progress. Rural tourism in the Republic of Poljička can create maximum impact only the synergistic action of various elements of specific types of tourism The paper includes theoretical part of the product Poljica, as rural areas,and marketing assumptions and guidelines development. On the basis of the results of the research confirmed the theory that the foregoing. Based on this market research provided insight into the tourist offer,specific developmental characteristics and limitations of this geographical area. Contribution of thesis is reflected in the guidelines for the activation of the economic capacity of Poljička Republika and its surroundings, and exploitation of natural and other resources. Analyzing the „alternatives“ development opportunities,following the concept of sustainable development through a variety of specific forms of tourism, sums up recommendations for the actors involved in defining forms of tourism in the Poljička Republika.