This thesis presents the literary heritage of the island of Brač as an attraction basis for cultural tourism development. It provides a brief overview of tourism on the island, with a special focus on cultural tourism and sustainability. The paper offers a detailed analysis of literary tourism and presents events inspired by the island’s literary heritage. As part of the research, the concept of literary parks in Italy is examined, highlighting examples of best practices that could serve as a model for establishing a similar project on Brač. The findings, gathered from interviews conducted with tourism professionals and the mayor of the municipality, are also presented. A key creative contribution of this thesis is the proposal for a new cultural and tourism product inspired by Nazor's legacy: the Vladimir Nazor Literary Park in the village of Bobovišća. This park has the potential to become an important tourist destination offering various educational and cultural experiences, thereby further highlighting the literary heritage and values of Brač. The thesis emphasizes the importance of integrating natural and cultural heritage with tourism offerings, highlighting the potential of literary tourism as a tool for preserving the island's identity and supporting sustainable development.