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master's thesis
Hibridna muškost „balkanskog“ Tik Toka
2024. urn:nbn:hr:162:339334
Todorić, Marijo
University of Zadar
Department of Sociology

Cite this document

Todorić, M. (2024). Hibridna muškost „balkanskog“ Tik Toka (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:339334

Todorić, Marijo. "Hibridna muškost „balkanskog“ Tik Toka." Master's thesis, University of Zadar, 2024. https://urn.nsk.hr/urn:nbn:hr:162:339334

Todorić, Marijo. "Hibridna muškost „balkanskog“ Tik Toka." Master's thesis, University of Zadar, 2024. https://urn.nsk.hr/urn:nbn:hr:162:339334

Todorić, M. (2024). 'Hibridna muškost „balkanskog“ Tik Toka', Master's thesis, University of Zadar, accessed 08 November 2024, https://urn.nsk.hr/urn:nbn:hr:162:339334

Todorić M. Hibridna muškost „balkanskog“ Tik Toka [Master's thesis]. Zadar: University of Zadar; 2024 [cited 2024 November 08] Available at: https://urn.nsk.hr/urn:nbn:hr:162:339334

M. Todorić, "Hibridna muškost „balkanskog“ Tik Toka", Master's thesis, University of Zadar, Zadar, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:162:339334

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Metadata
TitleHibridna muškost „balkanskog“ Tik Toka
Title (english)Hybrid masculinity of "balkan" TikTok
AuthorMarijo Todorić
MentorKrešimir Krolo (mentor)
Committee memberSven Marcelić (predsjednik povjerenstva)
Committee memberValerija Barada (član povjerenstva)
Committee memberKrešimir Krolo (član povjerenstva)
GranterUniversity of Zadar
(Department of Sociology)
Zadar
Defense date and country2024-10-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Sociology
Specific Sociologies
Abstract
Ovaj rad istražuje manifestaciju maskuliniteta na balkanskom TikToku, analizirajući kako se rodne uloge promoviraju i izvode u ovom digitalnom prostoru. Nadovezujući se na Fosterov i Bakerov (2022.) koncept hibridnog maskuliniteta, rad identificira tri razine muškosti: eksplicitno promicanje tradicionalnih vrijednosti od strane influencera, zatim mješavina tradicionalnih i hibridnih osobina figura te korištenje metoda da se tradicionalne vrijednosti maskiraju kao progresivne. Koristeći teoriju performativnosti Judith Butler i uvide Ervinga Goffmana o perforrmativnosti identita/roda, studija otkriva da, unatoč tome što se čini progresivnim, ovaj digitalni društveni kontekst uvelike osnažuje tradicionalne muževne ideale. Ovo istraživanje naglašava potrebu za nijansiranom metodologijom i višelojnom analizom načina na koji se muškost konstruira i komodificira na platformama društvenih medija.
Abstract (english)
This paper explores the manifestation of masculinity on Balkan TikTok, analyzing how gender roles are promoted and performed in this digital space. Building on Foster and Baker's (2022) concept of hybrid masculinity, the paper identifies three levels of masculinity: explicit promotion of traditional values by influencers, then a mixture of traditional and hybrid traits of figures and using a method to mask traditional values as progressive. Using Judith Butler's performativity theory and Erving Goffman's insights on identity/gender performativity, the study reveals that, despite appearing progressive, this digital social context greatly reinforces traditional masculine ideals. This research highlights the need for a nuanced methodology and multi-layered analysis of how masculinity is constructed and commodified on social media platforms.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:339334
Study programmeTitle: Sociology (double major)
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra sociologije (sveučilišni/a magistar/magistra sociologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-11-08 10:43:40