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master's thesis
Glamur naspram namirnica: emocionalni i estetski rad prodavačica u luksuznim trgovinama i dućanima prehrane
2024. urn:nbn:hr:162:595815
Burjanek, Marija
University of Zadar
Department of Sociology

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Burjanek, M. (2024). Glamur naspram namirnica: emocionalni i estetski rad prodavačica u luksuznim trgovinama i dućanima prehrane (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:595815

Burjanek, Marija. "Glamur naspram namirnica: emocionalni i estetski rad prodavačica u luksuznim trgovinama i dućanima prehrane." Master's thesis, University of Zadar, 2024. https://urn.nsk.hr/urn:nbn:hr:162:595815

Burjanek, Marija. "Glamur naspram namirnica: emocionalni i estetski rad prodavačica u luksuznim trgovinama i dućanima prehrane." Master's thesis, University of Zadar, 2024. https://urn.nsk.hr/urn:nbn:hr:162:595815

Burjanek, M. (2024). 'Glamur naspram namirnica: emocionalni i estetski rad prodavačica u luksuznim trgovinama i dućanima prehrane', Master's thesis, University of Zadar, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:162:595815

Burjanek M. Glamur naspram namirnica: emocionalni i estetski rad prodavačica u luksuznim trgovinama i dućanima prehrane [Master's thesis]. Zadar: University of Zadar; 2024 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:162:595815

M. Burjanek, "Glamur naspram namirnica: emocionalni i estetski rad prodavačica u luksuznim trgovinama i dućanima prehrane", Master's thesis, University of Zadar, Zadar, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:162:595815

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Metadata
TitleGlamur naspram namirnica: emocionalni i estetski rad prodavačica u luksuznim trgovinama i dućanima prehrane
Title (english)Glamor versus groceries: the emotional and aesthetic work of saleswomen in luxury stores and food stores
AuthorMarija Burjanek
MentorValerija Barada (mentor)
Committee memberSaša Božić (predsjednik povjerenstva)
Committee memberMarija Šarić (član povjerenstva)
Committee memberValerija Barada (član povjerenstva)
GranterUniversity of Zadar
(Department of Sociology)
Zadar
Defense date and country2024-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Sociology
Abstract
Ovo istraživanje usmjereno je na radne svakodnevice prodavačica zaposlenih u luksuznim trgovinama i dućanima prehrane. Provedeno istraživanje utemeljeno je na pregledu literature o zanimanju prodavačice, emocionalnom i estetskom radu, zadovoljstvu poslom te ravnoteži privatnog i poslovnog života. Za svrhe ovog istraživanje provedeno je sedam polu-strukturiranih intervjua. Rezultati istraživanja ukazuju na univerzalnost iskustva rada prodavačica u pogledu stigmatizacije tog zanimanja, te važnosti organizacije i raspodijele rada za zadovoljstvo poslom te ravnotežu privatnog i poslovnog života. Također se pokazalo da postoje specifičnosti u pogledu emocionalnog i estetskog rada ovisno o tipu trgovine jer se prodavačice u luksuznim trgovinama susreću sa strogim pravilima izražavanje emocija te striktnim pravilima uljepšavanja i odijevanja, dok se ta pravila u dućanima prehrane svode na efikasnost, funkcionalnost i higijenu.
Abstract (english)
This research is focused on the everyday working life of saleswomen employed in luxury stores and food stores. The conducted research is based on a review of the literature on saleswomen's occupation, emotional and aesthetic work, job satisfaction and the balance of private and business life. For the purposes of this research, seven semi-structured interviews were conducted. The results of the research indicate the universality of saleswomen's work experience with regard to the stigmatization of that occupation, and the importance of organization and distribution of work for job satisfaction and the balance of private and business life. It has also been shown that there are specifics in terms of emotional and aesthetic work depending on the type of store, because saleswomen in luxury stores face strict rules for expressing emotions and strict rules for beautifying and dressing, while these rules in food stores are reduced to efficiency, functionality and hygiene.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:595815
Study programmeTitle: Sociology (double major)
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra sociologije (sveučilišni/a magistar/magistra sociologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-11-07 15:09:59