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master's thesis
Zdravstveni turizam kao čimbenik razvoja Biogradske rivijere
2016. urn:nbn:hr:162:822042
Marketin, Ina
University of Zadar
Department of Tourism and Communication Sciences

Cite this document

Marketin, I. (2016). Zdravstveni turizam kao čimbenik razvoja Biogradske rivijere (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:822042

Marketin, Ina. "Zdravstveni turizam kao čimbenik razvoja Biogradske rivijere." Master's thesis, University of Zadar, 2016. https://urn.nsk.hr/urn:nbn:hr:162:822042

Marketin, Ina. "Zdravstveni turizam kao čimbenik razvoja Biogradske rivijere." Master's thesis, University of Zadar, 2016. https://urn.nsk.hr/urn:nbn:hr:162:822042

Marketin, I. (2016). 'Zdravstveni turizam kao čimbenik razvoja Biogradske rivijere', Master's thesis, University of Zadar, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:162:822042

Marketin I. Zdravstveni turizam kao čimbenik razvoja Biogradske rivijere [Master's thesis]. Zadar: University of Zadar; 2016 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:162:822042

I. Marketin, "Zdravstveni turizam kao čimbenik razvoja Biogradske rivijere", Master's thesis, University of Zadar, Zadar, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:162:822042

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Metadata
TitleZdravstveni turizam kao čimbenik razvoja Biogradske rivijere
Title (english)Health tourism as a factor of development Riviera Biograd
AuthorIna Marketin
MentorMili Razović (mentor)
MentorVinko Bakija (komentor)
Committee memberTomislav Krpan (predsjednik povjerenstva)
Committee memberMili Razović (član povjerenstva)
Committee memberĐani Bunja (član povjerenstva)
GranterUniversity of Zadar
(Department of Tourism and Communication Sciences)
Zadar
Defense date and country2016-11-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Brojni izvori s pravom opisuju Dalmaciju kao regiju s opsežnim mogućnostima za zdravstveni turizam. Razlozi tome su dugotrajna tradicija i infrastruktura i sve veća potražnja za ovim oblikom turizma u svijetu. Unatoč tome, zdravstveni turizam se razvija sporo, a mnogi stručnjaci se slažu da su za to krivi neprikladan marketing, obrazovanje i zakonodavstvo, koji su ujedno i neke od najvažnijih tema u današnjoj literaturi, no razne organizacije i dalje promiču zdravstveni turizam u Hrvatskoj. Zdravstveni turizam potiče i razvoj ostalih gospodarskih grana i djelatnosti, a može pridonijeti razvoju gospodarski nerazvijenih područja. Iz tog razloga vrlo je važno pristupiti stvaranju preduvjeta za tržišnu valorizaciju prirodnih ljekovitih činitelja te osmišljavanju zajedničkog marketinškog djelovanja pravnih subjekata na domaćem i inozemnom tržištu putem zajedničke turističke agencije za plasman lječilišnih kapaciteta na inozemnom tržištu.
Abstract (english)
Numerous sources describe Dalmatia rightfully so, as a region with extensive potential for health tourism, due to the long tradition and plentiful resources available, and the growing demand for this form of tourism worldwide. Despite this, health tourism is developing at a slow pace, and many experts agree that inadequate marketing, education, and legislation, to focus on some of the major topics presented in literature today, are to blame, in spite of various organisations which promote health tourism. At the same time, health tourism stimulates the development of other economic branches and activities, and can contribute to the economic development of poorer regions. For this reason, it is of great importance to create the conditions for the market assessment of natural health factors, accompanied by well-considered joint marketing activities of legal entities, both on domestic and international markets. A tourist agency should be used to offer the facilities of health resorts and rehabilitation hospitals on the international market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:822042
Study programmeTitle: Journalism and Public Relations
Study programme type: university
Study level: graduate
Academic / professional title: magistar novinarstva i odnosa s javnostima (magistar novinarstva i odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-02-27 14:23:18