master's thesis
Health tourism as a factor of development Riviera Biograd

Ina Marketin (2016)
University of Zadar
Department of Tourism and Communication Sciences
Metadata
TitleZdravstveni turizam kao čimbenik razvoja Biogradske rivijere
AuthorIna Marketin
Mentor(s)Mili Razović (thesis advisor)
Vinko Bakija (thesis advisor)
Abstract
Brojni izvori s pravom opisuju Dalmaciju kao regiju s opsežnim mogućnostima za zdravstveni turizam. Razlozi tome su dugotrajna tradicija i infrastruktura i sve veća potražnja za ovim oblikom turizma u svijetu. Unatoč tome, zdravstveni turizam se razvija sporo, a mnogi stručnjaci se slažu da su za to krivi neprikladan marketing, obrazovanje i zakonodavstvo, koji su ujedno i neke od najvažnijih tema u današnjoj literaturi, no razne organizacije i dalje promiču zdravstveni turizam u Hrvatskoj. Zdravstveni turizam potiče i razvoj ostalih gospodarskih grana i djelatnosti, a može pridonijeti razvoju gospodarski nerazvijenih područja. Iz tog razloga vrlo je važno pristupiti stvaranju preduvjeta za tržišnu valorizaciju prirodnih ljekovitih činitelja te osmišljavanju zajedničkog marketinškog djelovanja pravnih subjekata na domaćem i inozemnom tržištu putem zajedničke turističke agencije za plasman lječilišnih kapaciteta na inozemnom tržištu.
Keywordstourism health tourism health sport recreation
Parallel title (English)Health tourism as a factor of development Riviera Biograd
Committee MembersTomislav Krpan (committee chairperson)
Mili Razović (committee member)
Đani Bunja (committee member)
GranterUniversity of Zadar
Lower level organizational unitsDepartment of Tourism and Communication Sciences
PlaceZadar
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Information and Communication Sciences
Study programme typeuniversity
Study levelgraduate
Study programmeJournalism and Public Relations
Academic title abbreviationmag. nov. et rel. publ.
Genremaster's thesis
Language Croatian
Defense date2016-11-11
Parallel abstract (English)
Numerous sources describe Dalmatia rightfully so, as a region with extensive potential for health tourism, due to the long tradition and plentiful resources available, and the growing demand for this form of tourism worldwide. Despite this, health tourism is developing at a slow pace, and many experts agree that inadequate marketing, education, and legislation, to focus on some of the major topics presented in literature today, are to blame, in spite of various organisations which promote health tourism. At the same time, health tourism stimulates the development of other economic branches and activities, and can contribute to the economic development of poorer regions. For this reason, it is of great importance to create the conditions for the market assessment of natural health factors, accompanied by well-considered joint marketing activities of legal entities, both on domestic and international markets. A tourist agency should be used to offer the facilities of health resorts and rehabilitation hospitals on the international market.
Parallel keywords (Croatian)turizam zdravstveni turizam zdravlje sport rekreacija
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:162:822042
CommitterGorica Lovrić