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undergraduate thesis
Prepoznatljivost hrvatskih sportaša na europskom tržištu
2016. urn:nbn:hr:162:882180
Dobrić, Dijana
University of Zadar
Department of Tourism and Communication Sciences

Cite this document

Dobrić, D. (2016). Prepoznatljivost hrvatskih sportaša na europskom tržištu (Undergraduate thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:882180

Dobrić, Dijana. "Prepoznatljivost hrvatskih sportaša na europskom tržištu." Undergraduate thesis, University of Zadar, 2016. https://urn.nsk.hr/urn:nbn:hr:162:882180

Dobrić, Dijana. "Prepoznatljivost hrvatskih sportaša na europskom tržištu." Undergraduate thesis, University of Zadar, 2016. https://urn.nsk.hr/urn:nbn:hr:162:882180

Dobrić, D. (2016). 'Prepoznatljivost hrvatskih sportaša na europskom tržištu', Undergraduate thesis, University of Zadar, accessed 14 April 2024, https://urn.nsk.hr/urn:nbn:hr:162:882180

Dobrić D. Prepoznatljivost hrvatskih sportaša na europskom tržištu [Undergraduate thesis]. Zadar: University of Zadar; 2016 [cited 2024 April 14] Available at: https://urn.nsk.hr/urn:nbn:hr:162:882180

D. Dobrić, "Prepoznatljivost hrvatskih sportaša na europskom tržištu", Undergraduate thesis, University of Zadar, Zadar, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:162:882180

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Metadata
TitlePrepoznatljivost hrvatskih sportaša na europskom tržištu
Title (english)Recognition of Croatian athletes in European countries
AuthorDijana Dobrić
MentorGoran Pavelin (mentor)
Committee memberĐani Bunja (predsjednik povjerenstva)
Committee memberGoran Pavelin (član povjerenstva)
Committee memberŠime Knežević (član povjerenstva)
GranterUniversity of Zadar
(Department of Tourism and Communication Sciences)
Zadar
Defense date and country2016-10-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Ovaj rad sastoji se od četiri dijela. U prvom dijelu se navode osnovni pojmovi ključni za razumijevanje ovog rada, odnosno istraživanja. To su pojmovi: marketing, promocija, planiranje promocije, promotivni miks, oglašavanje, testimonijalna promocija, odnosi s javnošću, brand, branding, konkurentska strategija. Drugi dio rada odnosi se na definiranje države kao branda te njezinog promotivnog komuniciranja. Treći dio rada je prikaz rezultata istraživanja. Te posljednji, četvrti dio rada je analiza našeg najprepoznatijeg sportaša putem google trend analize.
Abstract (english)
This paper is constructed from four parts. The first section lists the basic concepts essential for understanding this work, and research. These are the terms: marketing, promotion, promotion planning, promotion mix, advertising, testimonial promotion, public relations, brand, branding, competitive strategy. The second part relates to the definition of the state as a brand and its promotional communication. The third part of the paper presents the research results. Last part, the fourth part of the work is the analysis of our most recognized athlete through google trand analysis.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:882180
Study programmeTitle: Culture and Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture i turizma (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture i turizma)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-02-24 09:12:50