This thesis explores the phenomenon of cajke, a music genre popular among young people in Croatia, and its role in forming a potential disticnt subculture. The aim of the paper is to determine whether the listeners of this genre constitute a separate subculture using theoretical frameworks from subcultural studies. The methodology includes an analysis of media portrayals, song lyrics, and the behaviors and values associated with listeners and performers. The results show that they exhibit certain subcultural characteristics through shared values, rituals, and media representation, although further research is needed to ascertain if they form a sufficiently homogeneous group to be considered a distinct subculture. The study concludes that the popularity of this music, despite negative public opinion, indicates a complex relationship between music, identity, and social dynamics in contemporary Croatia.