undergraduate thesis
Creation of destination's image with Zagreb Advent manifestation

Angela Pavlović (2016)
University of Zadar
Department of Tourism and Communication Sciences
Metadata
TitleStvaranje imidža destinacije kreiranjem Adventa u Zagrebu
AuthorAngela Pavlović
Mentor(s)Božena Krce Miočić (thesis advisor)
Abstract
U ovom radu je detaljan fokus stavljen na imidž turističke destinacije, aspekte i izgradnju istog na primjeru grada Zagreba i njegove manifestacije Advent u Zagrebu. Kroz rad se upoznaje pojam imidža, koliko je on bitan, koje su njegove sastavnice i aspekti i koliku težinu ima u turizmu. Također, upoznaje se pojam brenda, što je identitet brenda te koje su razlike između brenda i imidža. U zadnja dva poglavlja rada, detaljno je analiziran Zagreb, povijest turizma Zagreba, turističke atrakcije, turističke aktivnosti poput dolazaka, noćenja i potrošnje turista u Zagrebu. Nadalje, opisana je manifestacija Advent u Zagrebu, što nudi te na kojim lokacijama se odvija. U zadnjem poglavlju rada postavlja se pitanje može li gore spomenuta manifestacija pomoći brendiranju Zagreba kao turističke destinacije i kakve benefite za grad bi donijela.
Keywordsadvent brand destination identity image Zagreb
Parallel title (English)Creation of destination's image with Zagreb Advent manifestation
Committee MembersVinko Bakija (committee chairperson)
Božena Krce Miočić (committee member)
Tomislav Klarin (committee member)
GranterUniversity of Zadar
Lower level organizational unitsDepartment of Tourism and Communication Sciences
PlaceZadar
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeuniversity
Study levelundergraduate
Study programmeCulture and Tourism
Academic title abbreviationuniv. bacc. turism. cult.
Genreundergraduate thesis
Language Croatian
Defense date2016-10-11
Parallel abstract (English)
In this paper, main focus is on the image of a tourist destination, aspects and development of an image on the example of the city of Zagreb and its manifestation 'Advent in Zagreb.' Through this paper the discussion is on the importance of the image and it's main components and aspects. The term of brand is also considered, what is brand identity and which are differences between brand and image. In the last two chapters, Zagreb is thoroughly analized, the history of Zagreb tourism, tourist attractions, tourist activities such as arrivals, overnight stay and consumption of tourists in Zagreb. Furthermore, manifestation 'Advent in Zagreb' is described as well as the offer and on which locations in the city it's being held on. In the last chapter, the main question is can that manifestation help in branding of Zagreb as tourist destination and which benefits can provide to the city of Zagreb.
Parallel keywords (Croatian)advent brend destinacija identitet imidž Zagreb
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:162:146748
CommitterGorica Lovrić