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undergraduate thesis
Stvaranje imidža destinacije kreiranjem Adventa u Zagrebu
2016. urn:nbn:hr:162:146748
Pavlović, Angela
University of Zadar
Department of Tourism and Communication Sciences

Cite this document

Pavlović, A. (2016). Stvaranje imidža destinacije kreiranjem Adventa u Zagrebu (Undergraduate thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:146748

Pavlović, Angela. "Stvaranje imidža destinacije kreiranjem Adventa u Zagrebu." Undergraduate thesis, University of Zadar, 2016. https://urn.nsk.hr/urn:nbn:hr:162:146748

Pavlović, Angela. "Stvaranje imidža destinacije kreiranjem Adventa u Zagrebu." Undergraduate thesis, University of Zadar, 2016. https://urn.nsk.hr/urn:nbn:hr:162:146748

Pavlović, A. (2016). 'Stvaranje imidža destinacije kreiranjem Adventa u Zagrebu', Undergraduate thesis, University of Zadar, accessed 12 November 2024, https://urn.nsk.hr/urn:nbn:hr:162:146748

Pavlović A. Stvaranje imidža destinacije kreiranjem Adventa u Zagrebu [Undergraduate thesis]. Zadar: University of Zadar; 2016 [cited 2024 November 12] Available at: https://urn.nsk.hr/urn:nbn:hr:162:146748

A. Pavlović, "Stvaranje imidža destinacije kreiranjem Adventa u Zagrebu", Undergraduate thesis, University of Zadar, Zadar, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:162:146748

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Metadata
TitleStvaranje imidža destinacije kreiranjem Adventa u Zagrebu
Title (english)Creation of destination's image with Zagreb Advent manifestation
AuthorAngela Pavlović
MentorBožena Krce Miočić (mentor)
Committee memberVinko Bakija (predsjednik povjerenstva)
Committee memberBožena Krce Miočić (član povjerenstva)
Committee memberTomislav Klarin (član povjerenstva)
GranterUniversity of Zadar
(Department of Tourism and Communication Sciences)
Zadar
Defense date and country2016-10-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom radu je detaljan fokus stavljen na imidž turističke destinacije, aspekte i izgradnju istog na primjeru grada Zagreba i njegove manifestacije Advent u Zagrebu. Kroz rad se upoznaje pojam imidža, koliko je on bitan, koje su njegove sastavnice i aspekti i koliku težinu ima u turizmu. Također, upoznaje se pojam brenda, što je identitet brenda te koje su razlike između brenda i imidža. U zadnja dva poglavlja rada, detaljno je analiziran Zagreb, povijest turizma Zagreba, turističke atrakcije, turističke aktivnosti poput dolazaka, noćenja i potrošnje turista u Zagrebu. Nadalje, opisana je manifestacija Advent u Zagrebu, što nudi te na kojim lokacijama se odvija. U zadnjem poglavlju rada postavlja se pitanje može li gore spomenuta manifestacija pomoći brendiranju Zagreba kao turističke destinacije i kakve benefite za grad bi donijela.
Abstract (english)
In this paper, main focus is on the image of a tourist destination, aspects and development of an image on the example of the city of Zagreb and its manifestation 'Advent in Zagreb.' Through this paper the discussion is on the importance of the image and it's main components and aspects. The term of brand is also considered, what is brand identity and which are differences between brand and image. In the last two chapters, Zagreb is thoroughly analized, the history of Zagreb tourism, tourist attractions, tourist activities such as arrivals, overnight stay and consumption of tourists in Zagreb. Furthermore, manifestation 'Advent in Zagreb' is described as well as the offer and on which locations in the city it's being held on. In the last chapter, the main question is can that manifestation help in branding of Zagreb as tourist destination and which benefits can provide to the city of Zagreb.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:146748
Study programmeTitle: Culture and Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture i turizma (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture i turizma)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-02-08 09:33:37